Vol. 7 No. 1 (2021): January - June

View Vol. 7 No. 1 (2021): January - June

Published: 2021-06-29

Full Issue

FULL ISSUE

Research Articles

GUIDELINES FOR THE REDUCTION OF DRUG OFFENSE BEHAVIOR AMONG THAI CHILDREN AND YOUTH IN BANGKOK

Chanon Kantarit

1 - 12
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FACTORS INFLUENCING CAR BUYING BEHAVIOR THROUGH SECONDHAND CAR TENTS IN CHONBURI PROVINCE

Thanrawee Thonsiripunnarote

13 - 28
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THE DEVELOPMENT OF TRAINING MODEL FOR OCCUPATIONAL COMPETENCIES OF INDUSTRIAL HYDRAULIC TECHNICIAN

Pakwat Kerprasit, Treerapong Wiriyanon and Wallop Chantrakul

29 - 43
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THE EXCELLENCE COMPETENCY MODEL OF THE CABIN CREW IN THAILAND

Chonticha Numpa and Yananda Siraphatthada

44 - 65
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THE MODEL OF COMPETENCIES OF THE PILOT-IN-COMMAND FOR MULTI-CREW PILOT-AEROPLANE, FLIGHT EXPERIENCES AND INNOVATIVE MANAGEMENT TOWARDS THE EFFECTIVENESS OF FLIGHT OPERATIONS IN THALAND

Punyanat Numpa and Yananda Siraphatthada

66 - 84
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THE ROLES OF GOVERNMENT AND CIVIL SOCIETY ON LOCAL COMMUNITY MUSEUM MANAGEMENT: A CASE STUDY OF COMPARATIVE STUDY OF CHINATOWN IN THAILAND AND CHINATOWN IN SINGAPORE

Anan Maneerat and Athiphat Voranithipak

85 - 101
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MARKETING AND BEHAVIORAL FACTORS WHICH IMPORTANT DECISION TO BUY COSMETICS THROUGH TWITTER SOCIAL NETWORKING IN MUANG DISTRICT OF CHONBURI

Siwaporn Traiphop

102 - 116
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THE INFLUENCE OF STRUCTURAL CAPITAL AND ENTREPRENUERSHIP IN TRANSFERRING THE RELATIONAL CAPITAL TOWARDS THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES INNORTHERN REGION OF THAILAND

Ratthanan Pongwiritton, Chaturawat Thanitnan, Chanyanit Thanitnan and Salinee Chaiwattanaporn

117 - 130
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THE STUDY OF FACTORS INFLUENCING ORGANIZATIONAL INNOVATIVENESS OF SMEs OF SERVICE SECTOR IN BANGKOK

Lakkana Teerasakworakun and Teetut Tresirichod

131 - 147
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FACTORS INFLUENCING THE CHOICE OF BUSINESS HOME HEALTH CARE

Thachaporn Renangkul and Bordin Rassameethes

148 - 158
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MODEL OF MANAGEMENT INNOVATION FOR SCHOOLS UNDER OFFICE OF CHONBURI EDUCATIONAL SERVICE AREA 2

Phumphakhawat Phumphongkhachasorn and Paitoon Wachirawongpinyo

159 - 172
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THE DEVELOPMENT OF SMALL AND MEDIUM IT BUSINESS MANAGEMENT IN THE PROVINCIAL

Pawin Thepgoonhanimitta and Noppadol Punpanich

173 - 184
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A MODEL FOR ORGANIZATION MANAGEMENT OF TELECOMMUNICATION INDUSTRIAL IN THAILAND : A CASE STUDY OF TOT PUBLIC COMPANY LIMITED

Laladaphat Manklang and Taksaya Sangayotin

185 - 204
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MODEL OF EXCELLENCE ADMINISTRATION UNDER OFFICE OF THE SECONDARY EDUCATIONAL SERVICE AREA 31

Phuttipa Lekkhongsanthia

205 - 223
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GUIDELINES FOR THE DEVELOPMENT OF COMPETENCIES OF ENGLISH LANGUAGE TEACHERS ACCORDING TO THE NEEDS OF EMPLOYERS TO BE AN EFFECTIVE PROFESSIONAL IN LAO PDR

Khampheng Phathadavong and Surat Supichayangkool

224 - 242
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DEVELOPMENT OF CURRICULUM MANAGEMENT MODEL IN EDUCATIONAL FOUNDATION SCHOOL WITHIN EDUCATIONAL AREA OF LOPBURI, SARABURI, AND SINGBURI PROVINCE

Surapon Putkum

243 - 259
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CUSTOMER BEHAVIOR AND SATISFACTION TOWARD MARKETING MIX OF CONSUMERS IN CHONBURI PROVINCE CASE STUDY: FRESH COFFEE, AMAZON BRAND

Thanarorn Kaewmanee

260 - 270
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THE COMMUNITY PARTICIPATIVE MANAGEMENT MODEL FOR PRASEA LOCAL HERITAGE MUSEUM IN CHUMCHONWATTAKIENNGAM SCHOOL, UNDER RAYONG PRIMARY EDUCATIONAL SERVICE AREA , OFFICE 2

Anchalee Sansuwan, Prayoon Imsawasd and Natkrita Ngammeerith

271 - 294
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CREATION OF INNOVATIVE ADMINISTRATION IN THE PUBLIC SECTOR

Melisa Mahapol and Kamolporn Kalyanamitra

295 - 305
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THE MODEL DEVELOPMENT OF ADVISOR IS CHARACTERISTICS THE CONTEMPLATIVE EDUCATION CONCEPT FOR SECONDARY SCHOOLS IN THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE 6

Thidarat Suksrithong, ChaipotRak-ngam and Sadayu Teeravanittrakul

306 - 321
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DEVELOPING INDICATORS OF PROFESSIONAL LEARNING COMMUNITY OF SECONDARY SCHOOL IN THE CENTRAL REGION UNDER THE OFFICE OF THE BASIC EDUCATION COMMISSION.

Krittiyada Onkhlay, Pakkanat Sompongtam and Thanawin Thongpang

322 - 337
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DEVELOPING OF DEVELOPING QUALITY OF STUDENT LIFE MODEL UNDER THE OFFICE OF BASIC EDUCATION COMMISSION

Phissamai Khuanma Thanawin Thongpang and Prayoon Imsawasd

338 - 354
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THE EFFECTS OF SERVICE RECOVERY STRATEGIES ON CREDIT CARDHOLDER’S LOYALTY

Tippawan Sangjan and Yupawan Vannavanit

355 - 373
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A TECHNOLOGY ACCEPTANCE MODEL AND TRUST AS INFLUENCERS OF “SCB EASY”

Thanan Karlnate and Yupawan Vannavanit

374 - 389
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CONFIRMATORY FACTOR ANALYSIS OF MEDICAL DISPUTES SETTLEMENT EFFECTIVENESS IN BANGKOK METROPOLITAN REGION

Anusorn Youprom

390 - 402
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THE INTERNATIONAL TOURIST’S DECISION TO VISIT THE SPA IN BANGKOK METROPOLITAN

Achara Luengsawas, Narong Kulnides and Sudawan Somjai

403 - 419
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FACTORS AFFECTING SAVING AND LOAN OF THE MEMBERS OF WANGDERM SAVINGS COOPERATIVE LIMITED

Chanapa Bubpho, Thamrongsak Svetalekth and Nattawoot Koowattanatianchai

420 - 432
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NEW ENTREPRENEURIAL MODEL OF UNDERGRADUATE UNIVERSITY STUDENTS IN BANGKOK METROPOLITAN REGION

Chollada Jiamjitavanich Chirapol, Chiyachantana and Noppadol Phunpanich

433 - 447
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GUIDELINES FOR OUTSOURCING SERVICE FOR THE MANAGEMENT OF PRIVATE HOSPITAL IN UBON RATCHATHANI PROVINCE

Sopin Payomratanasin

448 - 462
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A COMPARATIVE STUDY THE SIMILARITIES OF CHINESE IDIOMATIC EXPRESSIONS CONTAINING THE WORD “guǐ” WITH THAI IDIOMATIC EXPRESSIONS CONTAINING THE WORD “PHI”

Kittanon Jutakiat

463 - 477
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RELATIONSHIP OF SUSTAINABLE DEVELOPMENT REPORTING AND FIRM VALUE OF LISTED COMPANIES IN STOCK EXCHANGE OF THAILAND

Pritcha Chodchoy, Kwanhatai Jaipiem, Arthit Sutjasen and Kunaporn Chomjit

478 - 489
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THE GUIDELINES FOR HISTORICAL TOURISM DEVELOPMENT OF FIVE MOUNTAINS LEGEND, RATTAPHUM DISTRICT, SONGKHLA PROVINCE

Woraluck Lalitsasivimol, Nukool Chinfuk, Jirawat Nonthikan and Niramol Juntarachat

490 - 501
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A COMMUNICATION MODEL DEVELOPMENT BY USING ONLINE MEDIA TO ENHANCE THE COMPETENCIES OF SMALL AND MEDIUM ENTERPRISES’ ENTREPRENEUR

Passagon Srisuwan and Theerapong Wiriyanon

502 - 515
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CAPABILITY DEVELOPMENT AND COST MANAGEMENT OF INDIGO PRODUCT: BAN NONG KRONG INDIGO WEAVING GROUP

Niramol Nueangsittha, Kanjanaporn Niljinda, Nantakan Kerdmarai and Methavee Yeemin

516 - 527
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PACKAGING DEVELOPMENT OF BAN NA KHAM UNIQUE INDIGO’S PRODUCT, PHANNANIKHAM DISTRICT, SAKONNAKORN PROVINCE

Kanjanaporn Niljinda, Nantakan Kerdmarai, Methavee Yeemin and Niramol Nueangsittha

528 - 544
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A MODEL OF THE INNOVATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS IN WORLD-CLASS STANDARD SCHOOLS

Bussara Tubtimsri, Watcharee Choochat and Pongsak Ruamchomrat

545 - 558
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A PATTERN FOR DEVELOPING A COZINESS IN TEACHER PERFORMANCE IN PRIVATE EDUCATIONAL INSTITUTIONS UNDER THE OFFICE OF NAKHON SI THAMMARAT PRIMARY EDUCATIONAL SERVICE AREA 4

Chalermchat Mekdaeng, Nantapong Milaehman, Nuttasup Leksoo, Wanchat tippamas, Chaiwut Truektrong and Wanlapa Milaehman

559 - 574
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GOOD MANAGEMENT DUE TO PRINEIPLE MISSIONS : A EASE STUDY IN NAKHON SI THAMMARAT PRIMARY EDUCATIONAL SERVICE AREA 1 UNDER THE OFFICE OF BASIC EDUCATIONAL COMMISSION (O B E C)

Nantapong Milaehman, Nuttasup Leksoo, Chalermchat Mekdaeng, Wanchat tippamas, Watana chindavat and Sutunya Truektrong

575 - 587
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DEVELOPMENT OF THE BUDGET RISK MANAGEMENT SYSTEM OF EDUCATIONAL INSTITUTIONS UNDER THE OFFICE OF THE PRIMARY EDUCATIONAL SERVICE AREA NAKHON SI THAMMARAT REGION 1

Nantapong Milaehman, Nuttasup Leksoo, Chalermchat Mekdaeng, Wanchat tippamas and Watana chindavat

588 - 602
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ACADEMIC ACHIEVEMENT DEVELOPMENT OF SALES MANAGEMENT COURSE LESSONS USING PROJECT BASED LEARNING THROUGH THE SISA E-LEARNING OF THE FIRST-YEAR STUDENTS IN HIGH VOCATIONAL CERTIFICATE (HIGH VOC.CERT.) IN MARKETING PROGRAM IN BILATERAL SYSTEM, EASTERN TECHNOLOGICAL COLLEGE (E.TECH)

Sumitra Yapradit, Phairoh Rachsomboon, Suwit Salamteh, Siriporn Prommana and Patcharin Kaewmamuang

603 - 617
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ENTREPRENEURIAL CHARACTERISTICS AND STRATEGIES AFFECTING ON THE BUSINESS SUCCESS OF SMALL AND MEDIUM ENTERPRISES (SMES) IN BANGKOK

Kanisorn Oonsaengchan

618 - 629
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LEADERSHIP AND ORGANIZATIONAL CULTURE AFFECTING WORK MOTIVATION OF PERSONNEL OF WAREHOUSE ORGANIZATION, MINISTRY OF COMMERCE

Metha Khamdee

630 - 642
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Academic articles

COMMUNICATION EMBEDDING THAI PEOPLE’S VALUES AS APPEARING IN LITERARY FABLES

Kittamate Saksang and Rujira Rojjanaprapayon

643 - 657
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THE DESIRABLE CHARACTERISTICS OF SCHOOL ADMINISTRATORS AS VIEWED BY TEACHERS SCHOOL GROOP AMPHOE SRISAWAT 2

Saengkhae Tipaugson and Phinnicha Udtamawetin

658 - 667
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THE PROBLEMS AND OBSTACLES IN THE COMPETENCY DEVELOPMENT OF INVESTIGATIVE OFFICERS ROYAL THAI POLICE

Atipa Naowakittinart

668 - 678
- PDF File

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