A STUDY OF THE STRATEGIC PLANNING AND MANAGING SYSTEM OF CHARTERED AVIATION BUSINESS IN THAILAND

Abstract

This study employed mixed methods design research; aims to 1) explore the conditions and problems of chartered aviation business managing in Thailand 2) establish the strategic planning for the chartered aviation business managing and 3) evaluated the practicability and feasibility aspects of the strategic planning by using the balanced scorecard method (BSC) based on airline management best practice; all information provided by executive, aviation expert, pilot, air mechanic, and ground crew. The result indicates that the chartered aviation business in Thailand continues to grow due to the demand for service which considers as it is convenient and safe. The major issues problems for chartered aviation business are employees, punctuality, and crew performance improvement.

The consequences of the strategic planning and managing system of chartered aviation business in Thailand result 6 strategies as followings; 1^st strategy of pilot development, 2^nd strategy of technician and tool development, 3^rd strategy of ground staff development, 4^th strategy of the investment development, 5^th strategy of customer development, and 6^th strategy of learning development. The practicality and feasibility aspects evaluation shows that all strategies have practicality and feasibility at the highest level.

               The major important strategies are as follows the 1^ststrategy of pilot development, the 2^ndstrategy of technician and tool development, and the 6^thstrategy of learning development.