MARKETING STRATEGY AFFECTING TO THE EFFECTIVENESS OF DECISION TO STUDY A TUTOR SCHOOL ON MARKETING MIX

Abstract

The purposes of this research were: The method of research was used quantitative research and qualitative study. The samples for this study were 400 persons of students interested in studying the tutorial school. Key informants for interviews. There are 8 entrepreneurs in the tutor school. The research instruments were check list form and semi-structured interview that had been tested the validity and reliability. Descriptive statistics and inferential statistics were such as percentage, mean, standard deviation, and multiple regression analysis. Qualitative analysis using content analysis.

1. Factors Behavior Learning Tutor It consists of the following elements: 1) Service marketing strategy consists of 8 components: product, price, place, promotion, marketing, personnel. Physical characteristics process 2) Product innovation consists of 4 components: online learning and online marketing. Digital marketing. Development of teachers and service personnel. It also expanded the curriculum for elementary school children and adults to prepare them for the AEC. At the .01 level of significance
2. Influence of Service Marketing Strategy Factors Product innovation strategy Affecting School Decision Making At the .01 level of significance
3. The service marketing strategies for tutoring Schools. It consists of the following elements: 1) The product/service has a variety of teaching courses and features. 2) The price is appropriate and there may be an increase in tuition fees due to the tax costs. 3) Distribution or Place in urban centers and department stores. 4) Marketing Promotion, reduced tuition fees for former students who want to repeat the course. 5) The staff has a tutor with expertise. 6) Physical characteristics, the convenience of the students, the equipment is fully equipped. 7) Process, Off school teaching. And 8) Show the student achievement statistics of the past. For the strategy of product innovation. 1) Online learning. 2) Development of learning media. 3) Development of teachers has developed into the modern age. 4) Extend the curriculum for elementary school children up to adolescents in order to prepare for AEC, especially for ASEAN Languages. To conduct international business.