PACKAGING DEVELOPMENT OF BAN NA KHAM UNIQUE INDIGO’S PRODUCT, PHANNANIKHAM DISTRICT, SAKONNAKORN PROVINCE

Abstract

          This research aims to develop a package of Indigo Dyed Cotton Weaving Group which is the identity of Ban Na Kham. It is a participatory practice research (PAR) that studies a history of products including physical environment elements, market information, consumer demand, and consumer behavior, analyzes the process of designing the draft package from relevant ideas to develop a prototype, and chooses 4 acceptable prototype to packaging production. The packaging elements emphasize the characteristics of text, use of colors, graphics, patterns, shapes, convenience for usage, durability, beauty, protecting products, matching consumers’ needs, and most importantly, the packaging must be the identity of Ban Na Kham. In terms of the observation process and result reflecting, the researcher uses the prototype packages to explore a customer satisfaction in Phakram Road Market, Muang District, Sakon Nakhon Province to find the best prototype.

          The result shows Package Version 2 has the highest score with an average score of 4.42 points. The second rank is Package Version 1 with an average score of 4.40 points. Package Version 3 has an average score of 4.39 points and Package Version 4 has an average score of 4.38 points.