SERVICE QUALITY DEVELOPMENT OF ENGINEERING INSTALLATION CONTRACTORS. IN THE FOOD INDUSTRY BANGKOK AND PERIMETER.

Abstract

The objective of this research was to 1) study the quality of service 2) study the nature of business management and the success of business operators 3) find ways to improve the service quality of business operators for installation Engineering system in food industry factory, Bangkok and Perimeter. The researcher method was qualitative research. By conducting in-depth interviews with individuals Use semi-structured interview form with the main informant group in the study, consisting of 3 groups: 1) business group for installation of engineering systems in food industry, Bangkok and Perimeter 2) management /factory owner in food industry, Bangkok and Perimeter, each group of 30 people, and 3) a group of academic experts for service quality in the factory for the food industry, 6 people analyzed using content analysis (Content Analysis).

          The research results showed as 1) The service quality characteristics of the engineering system installation business operators in the food industry Bangkok and Perimeter have the following characteristics: 1) Must have a work plan prepare tools machinery and man power 2) Must coordinate with customers and must comply with the agreement provided. 3) Strictly follow the work safety regulations. 2) The nature of business management and the success of business operators. Found that there should be a policy goals and plans to be clear and communicate to everyone must meet the needs of customers when requested, must be done urgently Have to check every step of the work and There are standards for supporting services to build credibility. 3) Guidelines for the development of service quality of the engineering system installation business operator. There are 5 ways: 1) Developing employees 2) Developing business operators 3) Technology development 4) Developing Improve business 5) Establish service standards