AN INVESTIGATION OF ATTITUDE TOWARD EXERCISE AND SERVICES EXPECTED FROM FITNESS CENTER OF WORKING PEOPLE IN BANGKOK

Abstract

This research project aimed to investigate the attitude toward exercise and the expected services from fitness center among working people in Bangkok metropolitan.  Fitness centers can use the information in order to offer the services which people expect. This would help to promote exercises.  Population consisted people aged 21 years old and above who reside in Bangkok metropolitan area.  The total number of the population were 5,023,175 people.  Convenience sampling were performed in top 5 highest density areas in Bangkok.  Data were collected via questionnaire from four hundred samples.  Results found that the population had high to highest positive attitude toward exercise.  Differences among people who had different gender and age were not detected regarding expectation from fitness center.  Different expectations were found among people who had different education, income, job position and marital status.  Those who had higher education, income, and job position had higher positive level of attitude toward exercise.  Single people had higher attitude than married and divorced people respectively.   Differences were not found regarding expectations from fitness center among people who had different demographic.