Vol. 6 No. 2 (2020): July - December

Published: 2020-09-18

Full Issue

Table of Contents

Research Articles

THE GRADUATE ATTRIBUTES OF BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING AND ENTREPRENEURS’ SATISFACTION

Chatchai Inthasang, Purim Nunnad and Phimnipha Rattanajun

1 - 14
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THE STRATEGIES MANAGEMENT AND THE SUCCESSFUL OF AGED CARE BUSINESS PROVIDERS IN BANGKOK METROPOLITAN AREA

Karsira Trirungruang and Kanyamon Kanchanathaveekul

15 - 22
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THE DEVELOPMENT OF PERSONNEL COMPETENCE IN TOURISM AND HOSPITALITY INDUSTRY UNDER THE ASEAN FRAMEWORK OF ENTERPRISE IN ANDAMAN COASTAL PROVINCES

Chanya Tansakul and Kanyamon Kanjanataveekul

23 - 42
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BEHAVIORAL INTENTIONS USING TECHNOLOGY OF B GENERATION AND X GENERATION

Kannika Khongthong and Rujipas Potongsangarun

43 - 57
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SELECTED FACTORS AFFECTING THE LEARNING MANAGEMENT EFFICIENCY IN THE 21st CENTURY OF PRIMARY SCHOOL TEACHER PATHUM THANI PROVINCE

Mukdamanee Sripongpird and Tongluck Boontham

58 - 70
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GOOD GOVERNANCE AND SUSTAINABLE DEVELOPMENT CASE STUDY OF NAKAWA MUNICIPALITY KAMPALA DISTRICT-UGANDA

Fred Wambulwa and Pongsatean Luengalongkot

71 - 80
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THE ROLE OF THAI PROVINCIAL GOVERNOR FOR CITY ADMINISTRATION

Teerasak Khusirirat, Uthai Laohavichien, Suwanee Sangmahachai and Pad Lawangoon

81 - 92
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GUIDELINE FOR INTEGRATED MARKETING STRATEGY DEVELOPMENT FOR THE IMAGE-BUILDING OF ECOTOURISM BY BAN PAMBOK COMMUNITY THUNG YAO SUB-DISTRICT, PAI DISTRICT, MAE HONG SON PROVINCE

Ntapat Worapongpat and Ratthanan Pongwiritthon

93 - 115
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STRATEGY OF BRAND CHARACTERISTIC IN RELATION TO CUSTOMER ENGAGEMENT IN BANGKOK RESTAURANTS

Chalisa Sukeephark and Sirirat Kosakarika

116 - 126
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THE COMMUNICATION MODELS FOR CREATING WOMEN PARTICIPATION TO LOCAL DEVELOPMENT IN NONG-MA-MOHNG DISTRICT, CHAI NAT PROVINCE

Ornanong Kositpipat

127 - 139
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A DEVELOPMENT OF THE STEAM EDUCATION MODEL TO ENHANCE CREATIVE THINKING IN DIGITAL MAKETING

O-por Klubsakun and Duangkamol Phonak

140 - 151
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MARKETING MIX FACTOR AND BRAND EQUITY INFLUENCE ON THE PURCHASING PROCESS TO USE SERVICE THAI LION AIR AIRLINES OF CONSUMER IN BANGKOK

Wipavee Prutwanich and Songporn Hansanti

152 - 163
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FACTORS RELATING TO CONSUMER BEHAVIOR AFFECTING THE INTENTION TO VISIT AND INTENTION TO PURCHASE THROUGH SOCIAL COMMERCE: THE ROLES OF MOMENTARY CHARACTERISTIC AND PERSISTENT CHARACTERISTIC THE ROLES OF MOMENTARY CHARACTERISTIC AND PERSISTENT CHARACTERISTIC

Patchamon Teskayan and Chaiwat Oottamakorn

164 - 177
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ADMINISTRATIVE STRATEGY OF ACTIVE LEARNING FOR THE UNDERGRADUATE EDUCATION PROGRAM, RAJABHAT UNIVERSITIES IN THE WESTERN REGION

Phaiboonwan Jitpattanakul, Jittirat Seangloetuthai, Yothin Srisopa and Narin Sangraksa

178 - 195
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MARKETING STRATEGY FOR CREATING COMPETITIVE ADVANTAGE OF USED CAR ENTREPRENEURS IN BANGKOK

Manoon Phlomlux, Kanyamon Kanjanatavekun and Kritsada Tunpow

196 - 209
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THE POTENTIAL DEVELOPMENT OF THE JUNIOR MANAGEMENT LEVEL IN THE FROZEN FOOD INDUSTRY TO THAILAND 4.0

Kowit somniyomchai and Thaksaya Sa-ngan Yothin

210 - 223
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THE RELATIONSHIP BETWEEN EMPLOYEE INVOLVEMENT, EMPLOYEE ENGAGEMENT AND INNOVATIVE WORK BEHAVIOR AND MEDIATING ROLE OF ORGANIZATIONAL CONTEXT OF EMPLOYEES IN THAI ORGANIZATIONS

Tanawat Teepapal

224 - 241
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THE CAUSAL FACTORS TOWA RD A QUALITY RELATIONSHIP AFFECTING THE SAVINGS BEHAVIOR FOR RETIREMENT A PROVIDENT FUND. CASE STUDY: EMPLOYEES OF SUSCO COMPANY LIMITED

Pornpimol Charungwisankul and Paramin Khositkulporn

242 - 253
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EXTRACURRICULAR ACTIVITIES FOR DEVELOPING LEARNERS’ QUALITY

Surachai Tienkhaw

254 - 263
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THE DEVELOPMENT OF A MODEL FOR PARENTAL PARTICIPATION IN EARLY CHILDHOOD EDUCATION MANAGEMENT OF CHILD DEVELOPMENT CENTER UNDER LOCAL ADMINISTRATIVE ORGANIZATION PHRA NAKHON SI AYUTTHAYA PROVINCE

Nonglak Changphoo, Sarayut Sattakachon and Marasri Sutthaniti

264 - 276
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THE ROLE AND IMPACT OF BUSINESS PROCESS MANAGEMENT OF THAI CONSTRUCTION INDUSTRY TOWARD AEC AND ASEAN

William P. Wall, Salinee Chaiwattanaporn, Ratthanan Pongwiritthon and Kittichok Nithisathian

277 - 291
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LEGAL MEASURES ON RESTORATIVE JUSTICE IN CRIMINAL CASES

Gietgong Moonmuang

292 - 299
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ADMINISTRATIVE FACTOR AFFECTING THE EFFECTIVENESS THE OPERATIONAL EFFICIENCY OF COMPLIANCE FOR CHILD DEVELOPMENT CENTER UNDER SAMPRAN AND NAKORN CHI SI, NAKORNPATHOM

Vidaporn Suksangnil

300 - 314
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COMPONENTS OF ADMINISTRATORS’ COMPETENCIES IN PRIVATE TECHNOLOGICAL AND VOCATIONAL COLLEGES UNDER OFFICE OF VOCATIONAL EDUCATION COMMISSION

Walaiporn Pusabok, Pitchayapa Yuenyaw, Jittirat Saengloetuthai and Piyanart Bunmepipit

315 - 325
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LEGAL PROBLEMS REGARDING THE LEGAL COUNSEL OF CHILDREN OR YOUTH

Rujinun Watheewattanarut

326 - 339
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MARKETING STRATEGIES DEVELOPMENT FOR CREATING COMPETITIVE ADVANTAGE OF TUTORIAL SCHOOLS BUSINESSES IN BANGKOK

Tanavit Imyim

340 - 352
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STATES, PROBLEMS AND DEVELOPING GUIDELINES OF ACADEMIC STAFFS ORGANIZATION COMMITMENT OF THE PRIVATE UNIVERSITIES IN THAILAND

Sudaporn Thongsawat, Prachoom Rodprasert and Niran Chullasap

353 - 368
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AN INVESTIGATION OF ATTITUDE TOWARD EXERCISE AND SERVICES EXPECTED FROM FITNESS CENTER OF WORKING PEOPLE IN BANGKOK

Krisda Tanchaisak and Narat Wattanapanit

369 - 387
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THE RELATIONSHIP BETWEEN HUMAN RESOURCE MANAGEMENT AND TEACHERS COMPETENCIES IN THE EDUCATIONAL OPPORTUNITY EXPANSION SCHOOLS IN PHETCHABURI PROVINCE

Jaumrat Jiamjan, Akachai Boonmepipit, Nantapong Milaehman, Nuttasup Leksoo, Wanchat Tippamas and Wattana Jindawat

388 - 400
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THE DEVELOPMENT OF PUBLIC MIND INDICATORS OF STUDENTS OF RAJABHAT UNIVERSITIES IN CENTRAL GEOGRAPHICAL REGION

Trimas Phunphon, Wason Punphol and Suriwipawan Kunpiluk

401 - 414
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IDEOLOGIES IN THAI POLITICS

Neeranuit Traijakvanich and Rujira Rojjanaprapayon

415 - 428
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THE ECONOMIC FACTORS AFFECTING THE TRADING VALUE OF SECURITIES OF DOMESTIC RETAIL INVESTORS THROUGH THE STOCK EXCHANGE OF THAILAND.

Tunyarat Sangsuriyaroj, Paramin Khositkulporn and Sombat Khachayut

429 - 446
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PARTICIPATORY MANAGEMENT EFFECTING TO THE ACADEMIC PERFORMANCE IN SCHOOLS UNDER THE OFFICE OF SUPHANBURI PRIMARY EDUCATIONAL SERVICE AREA 3

Donnapa Thitawan and Piyanart Boonmepipit

447 - 458
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TRANSFORMATIONAL LEADERSHIP EFFECTING TO THE OPERATION OF STUDENT SUPPORT SYSTEM UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE 9

Sitthichai Sukradchakit and Piyanart Boonmepipit

459 - 472
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LEADERSHIP OF ADMINISTRATORS AFFECTING THE PERSONNEL ADMINISTRATION IN SCHOOLS UNDER THE OFFICE OF SUPHANBURI PRIMARY EDUCATIONAL SERVICE AREA 2

Anocha Thonkla and Piyanart Boonmepipit

473 - 495
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LEADERSHIP OF ADMINISTRATORS EFFECTING THE INTERNAL QUALITY ASSURANCE IN SCHOOLS UNDER THE OFFICE OF SUPHANBURI PRIMARY EDUCATIONAL SERVICE AREA 3

Duangkhae Sookprasert and Piyanart Boonmepipit

496 - 511
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THE SATISFACTION OF THE PARENTS WITH THE ADMINISTRATION OF PRACHARAT BAMRUNG SCHOOL OFFICE OF NONTHABURI PRIMARY EDUCATIONAL SERVICE AREA, AREA 2

Trimas Phunphon, Kan Srivipasathit, Saowanit Chaimusig, Suwit Salamteh, Siriporn Pomna and Angkhana Phayakphet

512 - 521
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CAUSAL FACTORS INFLUENCING THE EFFECTIVENESS OF STRATEGIC MANAGEMENT OF CHIANG MAI PROVINCE METROPOLITAN ADMINISTRATION ENTER THE ASEAN ECONOMIC COMMUNITY

Somkiat Intawong

522 - 539
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Academic articles

AGING IN PLACE

Wanporn Worapornpong, Worapanit Sukrapat and Walainaree Pommala

540 - 549
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EDUCATIONAL ADMINISTRATION IN THAILAND 4.0

Piyanart Boonmepipit and Jumrat Jiamjan

550 - 558
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OPERATING STUDENT ACTIVITIES TO DEVELOP DESIRABLE CHARACTERISTICS OF THAI GRADUATES

Nantapong Milaehman, Nuttasup Leksoo, Chalermchat Mekdaeng and Wattana Jindawat

559 - 567
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Vol. 6 No. 2 (2020): July - December

Full Issue

Research Articles

Academic articles

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