AN APPROACH TO THE INVESTMENT DECISION MAKING ON NEW YORK STOCK EXCHANGE OF THAI INVESTOR’S IN BANGKOK METROPOLITAN

Abstract

     The purposes of this research were 1) to study the attribute of investment decision making on New York stock exchange of Thai investor’s in Bangkok metropolitan 2) to study the sources of data affecting to investment decision making on New York stock exchange of Thai investor’s in Bangkok metropolitan 3) to study the influencing factors to investment decision making on New York stock exchange of Thai investor’s in Bangkok metropolitan, and 4) to find out the way to approach the investment decision making on New York stock exchange of Thai investor’s in Bangkok Metropolitan. The sample size in this research is 385 Thai investors in Bangkok metropolitan. Questionnaires are tool for data gathering. Statistics for data analysis are frequency, percentage, mean, standard deviation, and Cronbach’s alpha coefficient. Statistics for hypotheses testing; t-test and one–way analysis of variance is used for difference analysis; Least Significant Difference is used for pair difference analysis; and Pearson product moment Correlation coefficient is used for relationship analysis, respectively. 

     The results of this research are 1) Most of Thai investor’s in Bangkok metropolitan have experience on investment between 1-5years, with the objective of investing between 1-5years by expecting to receive higher investment returns. 2) Brokers or Financial advisors’ recommendations high affecting to investment decision making on New York stock exchange of Thai investor’s in Bangkok metropolitan (mean = 4.122, S.D. = 0.941) 3) Expected dividend by investor high influencing to investment decision making on New York stock exchange of Thai investor’s in Bangkok metropolitan, and Strategic consistency with execution of strategic plans are also high influencing to investment decision making on New York stock exchange of Thai investor’s in Bangkok metropolitan. 4) Steps for approach to the investment decision making on New York stock exchange are following; Planning, Analysis Economy, Industry, and Company profile, Fundamental Analysis, Investment Cycle, Trading, and Follow up.