Vol. 6 No. 1 (2020): January - June

View Vol. 6 No. 1 (2020): January - June

Published: 2022-06-07

Full Issue

TABLE of CONTENT

Research Articles

THE SUCCESS OF LOGISTICS STARTUP BUSINESS IN BANGKOK AREA

Ananya Banyongpisut, Kanyamon Kanchanathaveekul

1 - 20
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AN APPROACH TO THE INVESTMENT DECISION MAKING ON NEW YORK STOCK EXCHANGE OF THAI INVESTOR’S IN BANGKOK METROPOLITAN

Pattarawadee Ngamsrithan and Trinate Tantakool

21 - 34
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THE DEVELOPMENT OF PERSONNEL MANAGEMENT COMPETENCY IN SMALL AND EDIUM HOTEL BUSINESS TO BE THE HIGH PERFORMANCE ORGANIZATION

Khaikae Suwan and Trinate Tantakool

35 - 50
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LAW ENFORCEMENT OF MARKET MISCONDUCT OF SECURITIES TRADING INTHE STOCK EXCHANGE OF THAILAND

Chalaew Nakornchan and Nithi Phadongchai

51 - 59
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LEGAL MEASURES REGARDING THE PREVENTION OF CORRUPTION IN GOVERNMENT ENTRANCE EXAMINATION

Apichart Buabkhom and Siripong Sopa

60 - 75
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CAUSAL RELATIONSHIP MODEL OF PURCHASING INTENTION OF HERBAL COSMETIC PRODUCT VIA FACEBOOK OF CONSUMER IN BANGKOK METROPOLITAN REGION

Thunthida Nuamthong and Somchai Lekcharoen

76 - 86
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EXPLORING THE HUMAN RESOURCE DEVELOPMENT INFORMATION SYSTEM (HRDIS) IN A MEDIUM-SIZE PRIVATE UNIVERSITY IN PATHUMTHANI

Mesith Chaimanee, Watunyoo Suwannaset and Paratchanun Charoenarpornwattana

87 - 101
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THE NOBLE EIGHTFOLD IMPLEMENTATION IN NON-FORMAL AND INFORMAL EDUCATION AFFECTING STUDENT WELL-BEING

Panumat Jinarat, Juntong Juntachoto, Kisapong Punsree, Sutjai Punsree and Siripon Saentawreesuk

102 - 114
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SOCIAL PARTICIPATION ROLE OF THE ELDERLY NEW AGE IN THAWI WATTHANA BANGKOK

Nathanon Thavisin and Thutsapong Wongsawad

115 - 128
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COMMUNITY PARTICTPATION AFFECTING TO THE EFFECTIVENESS OF THE CHILD DEVELOPMENT CENTER IN BANN KLONG JEK MOO I UNDER LANTAKFA SUBDISTRICT ADMINISTRATIVE ORGANIZATION, NAKHON CHAI SI DISTRICT, NAKHON PATHOM PROVINCE

Lamai Muenwongtham

129 - 143
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THE DEVELOPMENT MODEL FOR KNOWLEDGE MANAGEMENT IN ROYAL THAI NAVY

Samran Klaysud and Noppadol Punpanich

144 - 158
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INSTRNCTIONAL LEADERSSHIP OF THE SCHOOL ADMINISTRATORS WITH THE LEARNING ORGANIZATION IN THE NAKHON PATHOM PRIMARY EDUCATION SERVICE AREA OFFICE 2

Nilamol Kongprajak

159 - 175
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MARKETING STRATEGIC DEVELOPMENT FOR INTERNATIONAL COMPETITIVE ADVANTAGE OF CHIANG MAI MICE INDUSTRY

Jittikhun Niyomsiri, Janejira Arsarkij

176 - 192
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EFFECTS OF APPLICATION OF PILATES EXERCISE PROGRAM ON BODY MASS INDEX AND FAT PERCENTAGE OF UNDERGRADUATE STUDENT OVERWEIGHT

tayawee Changbanchong

193 - 203
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GUIDELINES FOR PREPARATION OF POTENTIAL DEVELOPMENT OF VOCATIONAL STUDENTS ALONG THE BORDER TO BECOME THE SUPERVISORS OF FOREIGN WORKERS IN THE INDUSTRIAL SECTOR OF THAILAND

Chompoonuch Poonthasthan, Theethat Tresirichod and Banpot Viroonratch

204 - 221
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CAUSAL RELATIONSHIP MODEL OF CLOTHES REPURCHASING INTENTION ON FACEBOOK LIVE OF THE CONSUMER IN BANGKOK AND ITS PERIMITER

Keerati Yaem-Ot and Sumaman Pankham

222 - 236
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CAUSAL RELATIONSHIP MODEL OF PURCHASE INTENTION TO BUY MOVIE TICKETS VIA APPLICATION OF CONSUMER IN BANGKOK AND METROPOLITAN

Sudathip Santanaprasit and Sumaman Pankham

237 - 251
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ANALYSIS OF ADMINISTRATION OF COSMETICS EXPORT PROMOTION OF THE DEPARTMENT OF INTERNATIONAL TRADE PROMOTION USING THE DIGITAL ERA ADMINISTRATION CONCEPT

Wannapong Waiyawuththanapoom, Wiruch Wiruchnipawan

252 - 264
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STRATEGIES IN MANAGING SPORTS SCHOOLS FOCUSING ON SPORTS EDUCATION FOR PROMOTING SPORTS EXCELLENCE OF SPORTS SCHOOLS UNDER MINISTRY OF TOURISM AND SPORTS

Ratchaneewan Santawong and Smanjit Piromruen

265 - 274
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THE CAUSAL FACTORS INFLUENCING CONSUMER BEHAVIORAL OF CONSUMER PRODUCTS IN THE EAST

Pholkris Phaisanwanichakul

275 - 288
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THE EFFECTS OF CUSTOMER’S EXPECTATIONS AND THE EFFECTIVENESS OF SERVICE RECOVERY ON PET HOSPITAL IN BANGKOK

Chatchanok Katedee and Yupawan Vanvanit

289 - 301
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INFORMATION TECHNOLOGY MANAGEMENT DEVELOPMENT APPROACH TO ENHANCE THE SUPPLY CHAIN MANAGEMENT OF STONE CRUSHING INDUSTRY

kiattiphong udomtanateera and Kanyamon Kanchanathaveekul

302 - 318
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FACTORS INFLUENCING THE OPERATIONAL EFFECTIVENESS OF THE PRIVATE UNIVERSITIES IN THAILAND

Kanchana Rucharoenpornpanich and Pongsatean Luengalongkot

319 - 334
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THE STRUCTURAL VALIDATION OF SECONDARY SCHOOL ADMINISTRATIVE MEASUREMENT MODEL ACCORDING TO THE CONCEPT OF ORGANIZATIONAL REPUTATION

kanokporn sansuksom, Sukanya Chaemchoy and Dhirapat Kulophas

335 - 343
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DEVELOPMENT FOR MARKETING STRATEGY AND DATE PALM BUSINESS SUCCESS IN CENTRAL REGION OF THAILAND

Surapa Chidthaisong and Trinate Tantakool

344 - 356
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THE DEVELOPMENT OF A FINANCIAL MANAGEMENT TEST FOR UNDERGRADUATE STUDENTS OF RAJAMANGALA UNIVERSITY OF TECHNOLOGY SUVARNABHUMI

Chayarat Boonputtikorn

357 - 369
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FARM MANAGEMENT FOR RISK MANAGEMENT IN PRODUCTION MANGO OF FARMERS IN CHACHOENGSAO PROVINCE

Preedaporn Arruksomboon, Nuttapol Buapliansee and Wattana Pilajun

370 - 386
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QUALITY MANAGEMENT WITH THE PUBLIC SERVICES OF THE MUNICIPALITIES IN LOPBURI PROVINCE

Sarayuth Sa-ngeam and Sakda Silpapisan

387 - 397
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INEQUALITY OF LOCAL GOVERNMENT REVENUE IN THAILAND

Phannipha anuruksakornkul and Suwimon Hengpatana

398 - 411
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ROLE OF SOCIAL ENTERPRISE IN THE DEVELOPMENT AND MANAGEMENT OF NEW VALUE CHAIN IN PRODUCING OF RAW MATERIALS AND PROCESSING PRODUCTS

Pornpimon Rojjanapo, Somchai Phuttha and Wiwat Worawong

412 - 429
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FACTORS INFLUENCING THE ETHICAL BEHAVIORS OF THE MUNICIPALITY-LEVEL LOCAL GOVERNMENT ORGANIZATION ADMINISTRATORS IN PATHUM THANI PROVINCE

Pinai Vitheesawat, Ratthaburut Khumsap and Boonpeng Janngam

430 - 447
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THE ROLES OF THE LOCAL ADMISTRATIVE ORGANIZATION IN SUPPORTING THE CAREER GROUPS AND COMMUNITY ENTERPRISES IN PHRAYA BUNLUE AND KHLONG PHRAYA BUNLUE SUB-DISTRICT, LAT BUA LUANG DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE

Ratthaburut Khumsap, Pinai Vitheesawat, Jirawan Thepprasit and Pichet Phuchalermtrakul, Ukrit Chaopraeknoi and Kunprapat Lumpungit

448 - 463
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CAUSAL RELATIONSHIP OF NEED FOR ATTENDING AND SATISFACTION OF UNIVERSITY

Chawala Lawatin

464 - 479
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DEVELOPMENT OF TECHNOLOGY INNOVATION TO PROMOTE COMPETITIVENESS OF INDUSTRY ENTREPRENEURS AUTOMOTIVE PARTS MANUFACTURING IN THAILAND

Peerayos Yoopraphat and Trinate Tantakool

480 - 494
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MARKETING MIX FACTORS AFFECTING THE DECISION TO USE THE AFTER SERVICE DEALER TOYOTAMAHANAKRON.CO.TH (THEPARAK) BANGPHLI DISTRICT SMUTPRANKAN

Mana Charoenchai, Montira Leelaprachakul, Nipitpholt Sanitlou, Chalermchat Mekdaeng and Kirana Keawsoon

495 - 506
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FACTORS AFFECTING THE ENGAGEMENT OF TAN SOON HUAT PRODUCTS CO., LTD.

Kavee Chomchalao, Montira Leelaprachakul, Nipitpholt Sanitlou, Nuttasup Leksoo and Chalermchat Mekdaeng

507 - 519
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THE FACTORS AFFECTING PERFORMANCE EFFICIENCY AMONG EMPLOYEES IN ENGINEERING DEPARTMENT BETAGRO PUBLIC LIMITED ANIMAL FEED BUSINESS

Suphat Pinhoum, Montira Leelaprachakul, Nipitpholt Sanitlou, Wiwat Worawong, Nantapong Milaehman and Chalermchat Mekdaeng

520 - 533
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FACTORS AFFECTING ORGANIZATION COMMITMENT OF PRIVATE COMPANY’S EMPLOYEES IN SAMUT PRAKAN PROVINCE AREAS

Wittaya Thatburom, Montira Leelaprachakul, Nipitpholt Sanitlou, Wiwat Worawong and Nantapong Milaehman

534 - 549
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LEGAL MEASURES OCCUPATIONAL SAFETY, HEALTH AND ENVIRONMENT OF INDUSTRY

Nikom Chotipun and Siripong Sopa

550 - 573
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THE MANAGEMENT STRATEGY OF CULTURAL TOURISM AND ITS SUSTAINABILITY IN RELIGIOUS PLACES OF LOWER CENTRAL REGION OF THAILAND

Jinda Tubtemdee and Kanyamon Kanchanathaveekul

574 - 585
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Academic articles

THE DRIVEN MECHANISM AMONG GOVERNMENT POLICY SOCIAL DEVELOPMENT AND WELFARE: LESSON LEARNED PHU TUB BERK MODEL

Pisit Ongcharoen

586 - 600
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THE IMPORTANCE OF THE CHINESE LANGUAGE IN TODAY’S INTERNATIONAL BUSINESS

Xuemei Sun

601 - 610
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THE SURVIVAL AND SECURITY IN THE SLOWDOWN OF THAI PRIVATE UNIVERSITIES

Saruda chaisuwan, Krisda Watanasak and Chakri Buranawongsawat3

611 - 622
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THE 21st CENTURY LEARNING SKILLS FRAMEWORK AND PROJECT BASED LEARNING

Chompu Nuangjamnong, Pattarayuth Sopaauthsawaporn and Atchara Thaneepearn

623 - 640
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THE LOGISTICS COST MANAGEMENT

Thitirat Meemak, Nichapa Sriprasat, Chommanee Nasingkhan Nantira Vorakarnchanabun Thunnaree Jenvitee and Kirana Keawsoon

641 - 654
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THE PARTICIPATION IN SMALL SCHOOL MANAGEMENT OF PRIMARY EDUCATION COMMITTEES OF NAKHONRATCHASIMA EDUCATIONAL AREA OFFICE ZONE 3

Kan srivipasathit, Natthanan Tangphirasit Chatchai Imgaysornrungcharoen and Teerada Pongsrida

655 - 666
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PROBLEMS RELATED TO PROCUREMENT BY SPECIFIC METHODS IN CORDANCE WITH THE PROCUREMENT AND INVENTORY MANAGEMENT ACT B.E. 2560

Somphok Chulaprapa, Natthan Swingthong and Pollawat Suppattarasaet

667 - 675
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TRANSFORMATIONAL LEADERSHIP OF ADMINISTRATORS AND EFFICIENCY OF SCHOOLS PROVIDING EARLY CHILDHOOD SCHOOLS

Rattana Ngiwlam, Sarinya Puttaborriwarn and Yutthapoom Youthomsung

676 - 685
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TRANSFORMATION OF THAI HIGHER EDUCATION IN STUDENT CRISIS ERA

Saruda Chaisuwan, Sanae Seetalarom and Wirachak Saengwong3

686 - 702
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