BUSINESSES TRANSITIONING TO A NEW NORMAL WAY WITH THE CANVAS BUSINESS MODEL

Abstract

The outbreak of corona virus or COVID-19 has widely affected the economy, society, and culture. This leads the business owners to realizing the needs to analyze the situation causing them to enter the era known as "A New Normal". This new normal way of life is determined by reducing interpersonal contact, increasing social distance, and working from home. Businesses in the new normal are inevitably abiding by in order to keep customers distanced from each other and following new practices which become the new norm.

          Given the above situation, new young business owners with new vision and willing to move forward to start a new business are allowed to enter a market and defeat the big business operators as well as able to meet the needs of consumers with superior product quality or services. Businesses should change their traditional ideas and adapt themselves to the current situation in order to properly offer products or services using Business Model Canvas (BMC) as a marketing tool to develop and consolidate ideas to deliver innovative products or services and meet the needs of consumers from being affected. Furthermore, businesses should be open-minded in order to provide opportunities to deliver creative and quality work.