GUIDELINES FOR THE TOURISM MANAGEMENT BY THE COMMUNITY: A CASE STUDY OF NAKHON NEUNG KHET ANCIENT MARKET MUEANG CHACHOENGSAO DISTRICT, CHACHOENGSAO PROVINCE

Abstract

The objectives of this research for 1. To study the potential of Nakhon Nueang Khet Antique Market and 2. To Find a way to manage tourism by the community of Nakhon Nueang Khet Ancient Market by qualitative research method (Focus group discussions) with government agencies, private sectors, education agencies and 15 people in Nakhon Nueng Khet Ancient Market Community and participatory action research (PAR). The results of the study found that Nakhon Nueang Khet Antique Market has good potential in all 6 areas: 1. The cooperation of the people in the community 2. The management in the community 3. The uniqueness and identity of the community 4. The convenience of traveling 5. The opportunity to reach tourists 6. The opportunity in Access to knowledge and funding sources. As for the potential that still needs development, there are 2 aspects: 1. Public relations and 2. Learning and accounting. Which the researcher has prepared a public relations guideline and basic accounting training for people in Nakhon Nueang Khet Ancient Market community and from the results of the operation, it was found that the community's income increased by more than 20 percent and people in the community can prepare financial accounts with a standard. to be used in community administration as well.