THE STUDY ON APPROACHES TO INCREASING OCCUPANCY RATE FOR HOTEL, A CASE STUDY ON QUEEN HOTEL PATTAYA

Abstract

The objective of this research is The study on approaches to increasing  Occupancy Rate for hotel , a case study on Queen Hotel Pattaya in this study. The researcher used a form of qualitative research starting from literature review and related research (Literature review) which has content  concept about Theoretical concepts related to hotel business. Concept and importance of hotel occupancy management Factors affecting hotel customer stay such as internal factors, external factors, etc. SWOT theory concepts , other factors, then conduct qualitative research, in-depth interviews with hotel operators or hotel management service providers. On a 3-star level with an occupancy rate of 90% or more, and collecting data until the data is saturated and at least 6 Thai and 6 ASEAN tourists until the date is saturated.

The results of the research found The study on approaches to increasing  Occupancy rate for hotel , a case study on Queen Hotel Pattaya. Divided into 4 areas : 1. Strengths : near the sea, convenient transportation near attractions The customer group is East Asian people. Central Asians, Westerners and Europeans. The marketing aspect is seasonal room rates. Creating content through online media Increasing booking channels through online media and organizing promotional promotions. The development aspect is to increase the check-in point. Modernizing the hotel online marketing Increasing language skills for employees