A STUDY SERVICE QUALITY OF RIDER DELIVERY BETWEEN GRABFOOD AND LINE MAN IN THE SITUATION OF COVID-19 OF PEOPLE IN PATHUM THANI PROVINCE

Abstract

The purpose of this research is to study information on service usage, rider delivery service quality level and the relationship between service usage information and service quality level of rider delivery Grabfood and LINE MAN. Collect the questionnaire manually. A sample of 400 people was used randomly multi-stage sampling. Statistics used Descriptive statistics Frequency, Percentage, Arithmetic Mean, Standard Deviation, and Hypothesis statistic. Pearson Correlation was used.

            The results showed that The majority of rider delivery users are graduates with bachelor's degrees, followed by diplomas, vocational certificates and postgraduate studies and does not have to be a high-income earner It is a group of people who earn less than 10,000 baht and not more than 20,000 baht. The frequency of using the service is 2-3 times a week. The reason for using the service is It's not easy to go shopping for yourself and to save time. In terms of service quality between grabfood and LINE man, it was found that grabfood had the highest level of service quality in response to users, while LINE man was the highest level of trust in users. The relationship between service usage data and service quality of grab food was found to be at a moderate level with statistically significant at 0.01 r=.671, LINE MN r=.627.