SUPPLY CHAIN MANAGEMENT OF SNACKS IN BANGKOK

Abstract

This research article has 3 objectives: 1) to study snack supply chain management in Bangkok, 2) to compare personal factors affecting snack supply chain management in Bangkok, and 3) to study approaches managing the snack food supply chain in Bangkok This research was mixed research using quantitative and qualitative research. The informants were 400 snack business operators, and an interview form was used for snack business operators. There were 30 people selected by purposive sampling method. Statistics used were mean, standard deviation, t-test, and one-way analysis of variance. The results showed that 1) the overall management of the snack food supply chain in Bangkok was at a high level. 2) Personal factors did not significantly differently affect the snack business supply chain management with statistically significant at the .05 level and 3) the snack business supply chain management guidelines in Bangkok are as follows: (1) Customer demand forecasting should be a development of inspection of products that the market needs mainly. (2) Customer service should be improved information is always up-to-date. (3) inventory management should be the preparation of inventory appropriately. (4) Purchasing technology should be adapted for convenience and speed. (5) Warehouse management should be developed in terms of transportation distance and (6) Communication in logistics should be prepared in terms of communication systems.