MOTIVATION OF RELIGIOUS TOURISM IN BANG PHLI YAI SUBDISTRICT, BANG PHLI DISTRICT, SAMUT PRAKAN PROVINCE,

Abstract

This research has the objective of studying behavior and motivation and comparing the motivations of religious tourism, in Bang Phli Yai Subdistrict, Bang Phli District, Samut Prakan Province, classified by gender, status, and age. The study method used quantitative research. Collected questionnaires from Thai tourists traveling for religious tourism in Bang Phli Yai Subdistrict, Bang Phli District, Samut Prakan Province, totaling 385 people. Statistical data were analyzed by finding frequency, percentage, mean, and standard deviation. Test of attitude (t-test) and one-way analysis of variance (One-way ANOVA). The results found that The sample group was female. Are between 20 - 30 years old, have single status, and have the purpose of traveling to pay homage/ask for blessings from sacred things. Traveling for the first time During the weekend Use your car/motorcycle to travel. Travel expenses are less than 500 baht and most receive information from social media such as Facebook, Line, Tiktok, Instagram, etc. Emotional and emotional motivations. When comparing religious tourism motivations between gender and age, there was no difference and when comparing status, it was found to be significantly different at the 0.05 level.