FACTORS IMPACTING PUBLIC UNIVERSITY STUDENTS' SATISFACTION WITH THE CREATION AND EXHIBITION OF INTELLIGENT 3D ARTWORKS: A CASE STUDY OF ART EDUCATION IN A COLLEGE, CHENGDU, CHINA

Ying Guo

Authors

Ying Guo Chengdu Aeronautic Polytechnic, China.

Keywords:

Perceived Benefits, Rewarding, Utilitarian, Satisfaction, Intelligent 3D Artworks

Abstract

The researcher carried out a case study on the impact of art education at a university in Chengdu, China. The aim was to investigate the factors influencing student satisfaction with developing and presenting advanced 3D artwork at a public university. The study investigates the influence of five independent variables (Perceived Benefits, Sense of Goal Achievement, Personalization, Two-Way Communication, Rewarding, Utilitarian, and Satisfaction on) on one dependent variable (Satisfaction on). Additionally, it aims to identify significant differences between variables. The research utilized the Index of Item-Objective Congruence (IOC) for validity and a Cronbach's Alpha in a pilot test (n=30) for reliability. Four hundred valid responses from students at a College of Science and Technology in Chengdu, China, were analyzed through multiple linear regression to verify the significant relationship among variables. Subsequently, 30 students underwent a 12-week Intervention Design Implementation (IDI). Subsequently, the quantitative outcomes from post-IDI and pre-IDI were compared in the paired-sample t-test. In multiple linear regression, the study revealed that behavior-focused, Sense of Goal Achievement, Personalization, Two-Way Communication, Rewarding, and Utilitarian The above quantitative results showed that there were significant, while Perceived Benefits had no significant impact on creativity. Additionally, the results from the paired-sample t-test for comparison demonstrated a significant difference in both Perceived Benefits and Rewards between the post-IDI and pre-IDI stages. The researcher meticulously conducted a comprehensive and in-depth case study regarding the profound influence of art education at a prestigious university in the vibrant city of Chengdu, China.

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