Vol. 12 No. 1 (2026): January-April, 2026

Research Articles

• A STUDY AND DEVELOPMENTAL GUIDELINES FOR THE BEHAVIORAL EXERCISE OF POWER BY FEMALE EDUCATIONAL ADMINISTRATORS UNDER THE RATCHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

  Satita Nuanpoom, Thaworn Sengeied

  1-14

  • pdf.

• THE LEADERSHIP CHARACTERISTICS OF EDUCATIONAL ADMINISTRATORS THAT AFFECT THE PERFORMANCE OF TEACHERS IN THE KANCHANABURI SECONDARY EDUCATIONAL SERVICE AREA OFFICE

  Jurairat Pathummasoot, Patcharapa Tantichuwet

  15-28

  • pdf.

• THE GUIDELINES FOR PREVENTING STUDENT DROPOUTS OF OPPORTUNITY EXPANSION SCHOOL IN THE HANKHA EDUCATION COORDINATION CENTER GROUP, UNDER THE OFFICE OF CHAINAT EDUCATIONAL SERVICE AREAS

  Kanyanat Klamkaew, Patcharapa Tantichuwet

  29-44

  • pdf.

• THE ENHANCEMENT HUMAN CAPITAL COMPETENCY WITH DIGITAL INNOVATION TO SUPPORT THE NEXT-GENERATION AUTOMOTIVE INDUATRY IN THE EASTERN ECONOMIC CORRIDOR

  Preedaporn Arruksomboon, Chutima Nootayasakul, Nuttapol Buapliansi, Nitchichaya Kerdchouay , Prarichart Ruenphongphun

  45-60

  • pdf.

• FACTORS IN TRAVELING IN THE FORM OF "GLAMPING" FOR THAI TOURISTS TO EXPERIENCE A NEW TYPE OF ACCOMMODATION BUSINESS IN KANCHANABURI PROVINCE

  Amornthep Srisuk, Aunchistha Poo-Udom

  61-78

  • pdf.

• ACTIVITY-BASED COST ANALYSIS: A CASE STUDY OF AN ELECTRIC APPLIANCE MANUFACTURING FACTORY

  Thippawan Sirinont, Komkrit Singjai

  79-94

  • pdf.

• WORK MOTIVATION INFLUENCING TEAMWORK SKILLS OF EMPLOYEES IN A PRIVATE COMPANY IN THE BUSINESS OF PRODUCING CONSUMER PRODUCTS

  Ratchaneewan Sangruangyot, Jindapa Leeniwa, Paratchanun Charoenarpornwattana

  95-110

  • pdf.

• CAUSAL FACTORS INFLUENCING THE ACCEPTANCE OF HUMAN RESOURCE MANAGEMENT APPROACH IN GIG ECONOMY FROM THE VIEWPOINT OF HUMAN RESOURCE PRACTITIONERS IN CHONBURI PROVINCE

  Duangkamon Chokngamkham, Pornrat Sadangharn, Sarunya Sanglimsuwan

  111-124

  • pdf.

• THE DEVELOPMENT OF HIGH-PERFORMANCE ORGANIZATION INDICATORS OF SCHOOLS UNDER MUKDAHAN PRIMARY EDUCATIONAL SERVICE AREA OFFICE

  Waranluck Nawakornjirakun, Suphirun Jantarak, Pornthep Steannoppakao

  125-138

• THE INFLUENCE OF MARKETING STRATEGIES AND BRAND COMMUNICATION ON SERVICE SELECTION OF 3-STAR HOTELS IN NAKHON PATHOM PROVINCE

  Wongsathon Kongprom, Apinya Supich

  139-155

  • pdf.

• FACTORS INFLUENCING PERSONAL LOAN OF PRIVATE TEACHERS

  Pisit Choosri, Komkrit Singjai

  • pdf.

• THE STUDY OF THE COMPONENTS OF THE SOCIAL SERVICE-BASED LEARNING MANAGEMENT MODEL FOR DEVELOPING LEARNING SKILLS AND INNOVATION IN SOLVING COMMUNITY PROBLEMS FOR STUDENTS OF BUNDITPATANASILPA INSTITUTE OF FINE ARTS.

  Paramate Puchpakwan

  171-186

  • pdf.

• THE IMPACT OF LEARNING SKILL DEVELOPMENT FOR STUDENTS TOWARDS SUSTAINABLE DEVELOPMENT THROUGH SERVICE-LEARNING

  Paramate Puchpakwan

  187-200

  • pdf.

• THE FACTORS INFLUENCING THE INTENTION TO PURCHASE SMART SINGLE-DETACHED HOUSES (SMART HOMES) IN RAYONG PROVINCE

  Kobfa Hotrawareekanjan, Sarunya Lertputtarak, Denis Samokhin

  201-214

  • pdf.

• CONCEPTUAL METAPHORS IN THE THAI PICHAI-SONGKHRAM TEXTBOOK AND THE VISION IN ADMINISTRATIVE STRATEGIC PLANS

  Poraphat Masard, Suwet Antreeworakul, Supawan Kaewpongpok

  215-228

• ANTECEDENT AND CONSEQUENCE FACTORS OF STRENGTHS USE FOR TEAM EFFECTIVENESS OF GOVERNMENT TEACHERS AND EDUCATION PERSONNEL

  Pinkanok Wongpinpech Pibooltaew

  229-246

  • pdf.

• FACTORS AFFECTING JOB MOTIVATION AND EMPLOYEE ENGAGEMENT TO BE EMPLOYEE JOB SATISFACTION OF A COMPANY IN SAMUTPRAKARN PROVINCE

  Chansit Charernthamanont, Chawinkairawit Singtothong, Kamthorn Soipanna

  247-258

  • pdf.

• DEVELOPMENT GUIDELINES FOR SCHOOL TOILET SANITATION IN PRIVATE EDUCATIONAL INSTITUTIONS UNDER HAS STANDARDS

  Nantira Vorakarnchanabun, Worada Moonsrikaew, Sunthorn Poolpipatana, Nopparote Wongpatcharajaru, Kawinpat Kawinpat

  259-271

  • pdf.