PROFESSIONAL MORALITY MANAGEMENT MODEL FOR TEACHERS IN PRIVATE UNIVERSITIES IN HAINAN PROVINCE

Abstract

       This study investigates the construction of a normative management model for teacher morality in private universities in Hainan Province, with the aim of addressing the challenges of professional morality under the pressures of marketization and institutional transformation. The objectives of this research were to 1) study the level of professional morality management for teachers in private universities in Hainan Province;2)To study the exploratory factor analysis of the professional morality management for teachers in private universities in Hainan Province.3)To propose professional morality management model for teachers in private universities in Hainan Province.The sample consisted of 500 teachers from private universities in Hainan Province, and nine administrative leaders were selected for in-depth interviews. The research instruments included structured questionnaires and semi-structured interviews. A mixed-methods approach was employed, A mixed method was employed, combining exploratory factor analysis (EFA) to determine the model and thematic content analysis to interpret qualitative interview data.The results of the study can propose the teachers’ professional morality management model for in private universities in Hainan Province.The instrument was designed around seven dimensions: teaching behavior morality, teacher–student moral risk, academic integrity, compliance with management systems, adaptation to the private university environment, enhancement of moral competence, and conflict of interest management.