ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION INFLUENCING EMPLOYEE RETENTION AT BEIJING CAISHIKOU DEPARTMENT STORE CO., LTD.

Huina Ma; Chitralada Trisakhon

Authors

Huina Ma Student in Master Business Administration, Faculty of Business Administration, Thongsook College
Chitralada Trisakhon Lecturer, Faculty of Business Administration, Thongsook College

Keywords:

Organizational Commitment, Job Satisfaction, Employee Retention

Abstract

The objective of this study was twofold: (1) to investigate the influence of organizational commitment on employee retention and (2) to investigate the influence of job satisfaction on employee retention at Beijing Caishikou Department Store Co., Ltd. The study employed a quantitative research approach, using a structured questionnaire as the primary instrument. The population comprised 931 employees from various departments and positions, and a sample of 260 participants was determined using a ratio of 20 to 13 observed variables. The sampling method was purposive sampling, where the company’s Human Resources Manager selected suitable respondents based on job diversity, tenure, and willingness to participate. Data were analyzed using descriptive statistics to summarize demographic characteristics and opinions, while inferential analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the causal relationships among variables.

The findings revealed that both organizational commitment and job satisfaction had a statistically significant positive influence on employee retention at the .001 level, explaining 56.1% of the variance in employee retention. Job satisfaction exerted a stronger effect than organizational commitment, indicating that employees who are more satisfied with their work environment, compensation, and career opportunities are more likely to remain with the organization.

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