THE INNOVATION OF POTENTIAL DEVELOP IN MEDIUM AND SMALL-SIZED ENTREPRENEURS FOR EXPORT THAI SEASONINGS TO THE WORLD MARKET

Abstract

This academic article aims to present an integrated framework for developing the potential of Small and Medium-sized Enterprises (SMEs) entrepreneurs in Thailand's food export industry to achieve international professionalism. Through a systematic literature review of theories on competency, human capital, and strategic planning, combined with empirical evidence from recent research and the current industry context, the study finds that the success of SME entrepreneurs in an increasingly complex and digitally-driven global market depends not only on production capabilities but also on a balanced development of multidimensional potential. The article synthesizes an "Integrated Framework for Professionalism," which consists of three main pillars: 1) Development of Core Entrepreneurial Competencies, covering managerial, entrepreneurial, and functional competencies, particularly in international marketing; 2) Enhancement of Human Capital as the most critical strategic asset, requiring the development of intellectual, social, and emotional capital; and 3) Utilization of Growth-Driving Strategies through the adoption of digital transformation and manufacturing alliances (OEM) to enhance competitiveness and overcome resource limitations. This framework serves as a practical guide for entrepreneurs in planning their personal and organizational development and provides policy recommendations for government agencies to design targeted and effective support programs.