A DEVELOPMENT FRAMEWORK FOR ENHANCING DIGITAL SKILLS OF PERSONNEL IN THE WORK PRACTICES OF THE LAMPANG PROVINCIAL ADMINISTRATIVE ORGANIZATION

Abstract

This study examined the factors influencing the development of digital skills in job performance among personnel of the Lampang Provincial Administrative Organization and proposed guidelines for enhancing these digital skills. This research employed a mixed-methods approach. The quantitative phase involved data collection through a questionnaire administered to a sample of 252 personnel of the Lampang Provincial Administrative Organization. The qualitative phase consisted of in-depth interviews with five key informants, including executives, division directors, and operational staff.

          The findings revealed that personnel-related factors had a statistically significant effect on the development of digital skills in job performance among personnel of the Lampang Provincial Administrative Organization at the 0.01 level of significance, with a predictive power of 60.0 percent. The proposed guidelines for developing digital skills were aligned with the digital competency development framework for civil servants and public sector personnel established by the Office of the Civil Service Commission, based on the 70:20:10 learning model. This model emphasizes experiential learning as the core of sustainable digital competency development, consisting of 70 percent learning through self-directed learning and on-the-job practice, 20 percent learning from others, and 10 percent formal learning.