STRATEGIES TO ENHANCE MOTIVATION FOR LECTURER DEVELOPMENT TOWARDS DOCTORAL DEGREE AT RAJAMANGALA UNIVERSITY OF TECHNOLOGY

Abstract

The purpose of this study is to develop strategies to enhance motivation for staff to pursue a doctoral degree at Rajamangala University of Technology. The research methodology defines the sample as faculty members holding a doctoral degree, those currently pursuing a doctoral degree, and qualified executives from Rajamangala University of Technology in Bangkok and the surrounding areas. The factors and strategies identified to enhance motivation for staff to pursue a doctoral degree at Rajamangala University of Technology include: 1) Financial support: Providing scholarships for personnel within the organization who wish to pursue doctoral studies. 2) Creating a conducive learning environment: Academic support will help staff feel confident in their studies and increase their motivation to pursue further education. 3) Prioritizing educational programs that allow for flexible learning schedules and locations: Work-Based Learning will enable staff to learn while working. 4) Promoting the understanding of the importance of obtaining a doctoral degree: Recognizing the significance of self-development through higher education. 5) The link between doctoral studies and opportunities for career advancement within the organization: This encourages staff to see the value of pursuing a doctoral degree.