The Study of Soft Power Making Purchasing Decisions and Following Up on Soft Power by Using Both Media Types and Communication
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Abstract
On January 18, 2023, the researcher used a tool that anybody can use on the Google platform to select 15 titles from a list of 50 research, academic, or general articles. Thirty percent of the searches were for the 15 articles. The articles were then ranked from 1 to 15 in order. The research's conclusions showed that three papers discussed the types of collaborative media that were the subject of the study. One article discussed cartoons, and two entries discussed movies. Collaborative media and soft power were mentioned in three out of fifteen articles, or 20% of the total. The remaining articles discussed more topics. In order to accomplish the desired outcome of using soft power as a stimulus for demand for goods and services, it was proposed that further research be done into the different media, communication, and soft power kinds. This will start the four-step decision-making process for making a purchase: 1) encouraging demand for purchases; 2) looking for information from news sources; 3) evaluating alternatives; and 4) making a purchase decision, or effectively following up on soft power.
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