Pop Culture and Top Online Issues in December 2022
Article Sidebar
Main Article Content
Abstract
Social Media is a communication platform that gains more popularity these days. This encourages people to use online social space to communicate on an individual level. In addition to individual level, sometimes social media can be used to impart information on a social or collective level, regarding events and important situations that occur in real time. The survey by Media Alert, a project under Thai Media Fund, shows top 10 popular issues that social media users communicated in December 2022 as follows: 1) The World Cup 2022 2) Royal Boat Sukhothai wrecked 3) New Year's Eve Welcoming the New Year 4) Neo City Concert: Bangkok - The Link 5) Minimum Wage Policy 6) Christmas 7). Prince Patcharakitiyapha 8) Song “Stand by Lo” 9) #Mr. Bai Fern and 10) China announced the opening of the country. Applying this information with concepts in cultural education in order to analyze these phenomena, the analysis reveals that Pop Culture could be
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Chatchaiyan, P. (2020). Fan culture: An ethnographic case study of Peck Palitchoke fan club. Journal of Communication Arts, 38(2). 35-51.
Duangwises, N. (2015). The “different” of “way of thinking” towards popular culture. Retrieved from https://www.sac.or.th/databases/anthropology-concepts/articles/7
Hanpattanan, O. (2007). 104.5 Fat Radio's Teen Culture Generation. Master’s Thesis, Chulalongkorn University. Digital Research Information Center. DOI: https://doi.nrct.go.th/ListDoi/ listDetail?Resolve_DOI=10.14457/CU.the.2007.1060.
Kamput, K. (2015). A critical introduction of modern popular culture: Paradigm of culture and cultural phenomena in Southeast Asia. Journal of language and culture, 34(1).
-28.
Khanthawichai, S., Kampan, P., Phrakhruchindasaranukun, P.m, & Khamtho, S. (2022). Thai Political Culture and Participation in the Era of Connectivity. Journal of Educational Innovation and Research, 6(2). 566-578.
Media Alert. (2022). “World Cup 2022” Ranks Highest in Engagement among 4 Online Platforms December 2022. Retrieved from https://www.facebook.com/MediaAlert Thailand/photos/pcb.532595808842639/532594552176098
Muangtum, N. (2023). 16 Thai social media behavior stat & insight 2023. Retrieved from https://www.everydaymarketing.co/ trend-insight/16-thai-social-media-behavior-stat-insight-2023-from-we-are-social/
Ngamlamom, W. (2015). Popular culture. Retrieved from http://learningofpublic.blogspot.com/2015/09/popular-culture.html
Panyakaew, W., Thongyuukong, A., Sanguansak, P., & Namprai, P. (2016). Research report Thai premier league football: Gambling, masculinity, youth and popular culture. Center for Gambling Studies, Faculty of Economics, Chulalongkorn University.
Promdirake, J. (2015). Expectation, exposure, and participation in using campaign hashtags in Thailand. Master’s Thesis, Thammasat University.
Sathunuwat, P. (2019). The power of mass media in social media. Journal of Management Science Review, 21(2). 191-200.
Tianthai, J. (2020). Chulalongkorn University professor researching “Effects of social media to social and cultural changes in Thailand”. Retrieved from http://www. todayhighlightnews.com/2020/03/blog-post_31.html
Vichitrboonyaruk, P. (2011). Social media: Future media. Executive Journal, 31(4), 99-103.
Vivatananukul, M. (2014). Online social networks and intercultural communication in Thai society. Journal of Liberal Arts, Prince of Songkla University, Hat Yai Campus, 6(2). 63-78.
Wongtip, S. (2018). Social networks: The online marketing communication strategies for attracting customers in the digital age. MUT Journal of Business Administration, 15(1). 21-36.
