Channels for the Thai People's Perception of the Government's Soft Power Display at APEC 2022
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Abstract
The purposes of this study were to examine the media types that Thais perceived to be soft power channels displayed at APEC 2022 and to compare public perception with those media types. The sample group was divided into categories based on individual characteristics such as gender, age, income, occupation, and residence as determined by household registration. The instrument was a questionnaire. A sample of 200 people's data were gathered, and the t-test was used to examine it.
The findings indicated that Thais generally have a medium level of access to the media types that would be used for the APEC 2022 conference. In terms of soft power recognition, Thais placed YouTube first, TV second, and Facebook accounts of various news agencies third. At a statistical significance level of 0.05, the researcher observed that, when comparing the differences, those with different incomes had varied perspectives about the media types that Thai people had a channel for recognizing at the APEC 2022 summit. Newspapers, the official government website, friends' Line, general Facebook pages, news organization Facebook pages, YouTube, Instagram, AM and FM radio, and in-persondiscussions were among the numerous media formats. This meant that Thai people with an income that was lower than 15,000 baht per month had a significantly higher average recognition score than Thais with incomes of 15,000 baht or more.
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