The Preference of Thai People on Social Media Channels for Negative News Published

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Published: Sep 30, 2023
Keywords:
Media exposure Negative news Social media Thai population

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Noppadol Suwannasap
Rajamangala University of Technology Thanyaburi

Abstract

The objectives of this research were 1) to survey the preference of Thai people on social media channels for negative news published. 2) to survey the types of negative news that Thai people perceived, and 3) to compare the types of negative news that different genders of Thai people perceived. This research used quantitative research method. Data were collected from 1,118 Thai people from all regions of Thailand by using questionnaires in Google Form. Simple random sampling was used to select the sample group. The research result showed that 1) The top three of social media channels that Thai people using were Line and Line Group (96 %), followed by Facebook  (94.6%), and YouTube (89.4%) 2) Among all ten types of negative news that Thai people perceived, none of them were in the highest and high worrisome level and 3) when comparing different types of news that had negative effects on readers, it was found that females tended to be more anxious than males in 1) news about natural disasters 2) news about accidents 3) new that related to economy, business, industries, agriculture, stock market, financial, banking, and labor 4) crime news and 5) fire news. While males were more likely to be anxious than females about 1) social news, 2) political news, 3) court news, 4) entertainment news, and 5) sports news.

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How to Cite
Suwannasap, N. (2023). The Preference of Thai People on Social Media Channels for Negative News Published . TMF Journal, 2(3), 50–78. retrieved from https://so04.tci-thaijo.org/index.php/tmfjournal/article/view/267642
Issue
Vol. 2 No. 3 (2566): July - September 2023
Section
Research Article
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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