Ethical standards on behalf of communicators via social media according to social norm

Abstract

Abstract

The objectives of this study were: 1) To study the ethical standards of mass media and social norms to develop best practices 2) To guidelines for traditional media professionals and online media in the country 3) To make recommendations for policy implementation to promote ethics and professional standards of traditional media and online media through the developmental perspective of regulatory guidelines from 3 countries: Taiwan, The Federal Republic of Germany and the United States of America. Research methods are primary data collection is a small group seminar in 5 regions and secondary data. The results of the study revealed that from the guidelines for supervision in 3 countries, the participants wanted to have 4 characteristics as well, namely self-regulation, supervision joint, supervision and supervision by the state. There were not based on social norms, concepts, or theories and unethical was found: biased, stereotypical, insulting, hateful, incitement, division, exaggeration, distortion, and fake news. The policy recommendation is to promote lifelong learning. Media literacy training, AI development, content detection, law amendment and collaboration with academia and other sectors. Determine guidelines to prevent Cyber Crime and access to the Internet equally. Practical Suggestions: The preparation of a manual for senders for the 4 Keng is creative, inspecting, caring, neutral and all-round, and for the 4 Keng receivers: questioning, searching, alerting and lifelong learning.