Communication to raise awareness encourage and encourage consumers to switch to electric vehicles
Article Sidebar
Main Article Content
Abstract
The world is currently facing a heating problem caused by greenhouse gas circumstances, which must be addressed promptly to limit the onset of greenhouse gases. Its purpose is to encourage the use of electric automobiles rather than car-shaped autos, although there are numerous restrictions on electric cars. As a result, you do not receive adequate attention. Therefore, the author collects various issues to raise awareness, promote and support As a result, communication will allow interested target groups to perceive news and modify their decision-making behavior. 1) Creating reliability means reducing the drawbacks of driving an electric car so that the target group is well-informed and highlighting the benefits of energy conservation. 2) Communication, dissemination, and communication tailored to a specific group. To raise awareness and discussion, 3) The content is relevant and helpful in making informed decisions about electric automobiles. 4) The content and trends of social media usage are evident. Simplicity is required for creating an easy-to-reach internet media format and targeting certain populations. 5) Simple, quick
presentation that encourages thinking and memorization. 6) Continuous presentation to ensure that speeches are consistent. Not being removed from all online media platforms. 7) The target population is easily able to open and access social media. There is no bother. It is not very pricey. 8) To raise awareness, additional information regarding electric vehicles will be made available through online media platforms. Effective and dependable communication will increase electric car technologies fit for the Thailand context.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Automotive Intelligence Unit. (2022). EV will reduce carbon emissions by up to 64% compared to internal combustion engine vehicles. Retrieved April 18, 2024, from https://shorturl.asia/0rClW
Bangkok Bank. (2023). EV Conversion: Convert your old gasoline automobile into an EV car, providing a possibility for SMEs to grow their businesses in the future. Retrieved April 20, 2024 from https://www.bangkokbanksme.com/en/23-6up-ev-conversion-opportunities-for-smes
Chawannakup, T., Rungchaeng, K., & Suriyawanakul. P. (2023). Influencing factor analysis for development orientations of electric vehicle using FAHP and TOPSIS. In The 28th National Convention on Civil Engineering. (pp. INF16-1-INF16-8). Phuket: Songkla University Hat Yai Campus.
Environmental Protection Agency. (2024). Climate change: Greenhouse gas emissions. Retrieved May 1, 2024, from https://www.epa.gov/ghgemissions/sources-greenhouse-gas-emissions
Ganjanachompoo, W., Pomjeen, N., Lueangvilai, E., & Panwai. S. (2023). A Comparative Study Fuel Consumption and Emission Estimation on Elevated and at grade Road using Global Positioning System (GPS). In The 28th National Convention on Civil Engineering (pp. TRL09-1-TRL09-15). Phuket: Songkla University Hat Yai Campus.
Hansen, J. (1988). Global climate changes as forecast by Goddard Institute for Space Studies three-dimensional model. Journal of Geophysical Research, 93(D8), 9341-9364.
Hayhoe, K., Edmonds, J., Kopp, R. E., LeGrande, A. N., Mearns, L. O., Mitchell, J. F. B., & Wuebbles, D. J. (2017). Climate models, scenarios, and projections. In D. Qin et al. (Eds.), Climate Change 2013: The Physical Science Basis. Contribution of Working Group I to the Fifth Assessment Report of the Intergovernmental Panel on Climate Change (pp. 333-444). Cambridge University Press.
Intergovernmental Panel on Climate Change. (2024). IPCC Reports. Retrieved April 14, 2024, from https://www.un.org/en/climatechange/reports?gad_source=1&gclid=CjwKCAjwrcKxBhBMEiwAIVF8rNAr-xWbNWcvSD1BKxMpdqXVuHVZlApKxDmLLkikovpgvGuf_kjEnBoC0MgQAvD_BwE
International Energy Agency. (2024). Wind energy. Retrieved May 1, 2024, from https://www.iea.org/energy-system/renewables/wind
Jitrpatima, I. (2020). Big data contributes to reduced gasoline use in personal vehicles. Retrieved April 22, 2024, from https://www.thai-german-cooperation.info/th/using-big-data-to-reduce-fuel-consumption/
Kaew-Si Nuan, L., & Promma. S. (2014). Media Literacy. Bangkok: The National Broadcasting and Telecommunications Commission's (NBTC) office.
Krungsri Research Intelligence. (2022). Electric vehicles: Upcoming needs and opportunities. Retrieved April 21, 2024, from https://www.krungsri.com/th/research/research-intelligence/ev-survey-22
Likitpriwan, K. (2020). Communication strategies through Facebook page in Phitsanulok Province. A Thesis M.Com.Arts. in Communication, Naresuan University.
Mann, M. E. (2002). Climate over the past two millennia. Annual Review of Earth and Planetary Sciences, 31, 435-482.
MGR Online. (2024). TDRI reveals pressure from the transportation sector pushing the public and private sector to reduce carbon emissions. Retrieved April 13, 2024, from https://mgronline.com/greeninnovation/detail/9670000002552
Ministry of Energy, Office of Energy Policy and Planning. (2021). Electric Cars: Positive and cons. Retrieved April 14, 2024, from https://www.eppo.go.th/epposite/index.php/en/ component/k2/item/17404-ev-charging-201064
Nuangiumnong, P. (2016). Media consumption behavior on social media by prosumers in media convergence society. A Thesis com arts, Graduate School, Bangkok University.
Phuksawat. A. (2017). Innovation of public relations strategy through online social media. Bangkok: Chulalongkorn University Press.
Pollution Control Department. (2019). Thailand pollution report Year 2018. Bangkok: Pollution Control Department.
Sanparkritwattana, V. (2021). Greenhouse gases emission and mitigation option from ecotourism at Bang Kachao, Samutprakarn. A thesis Degree of Master of Science, Environmental Technology & Resources Management, Faculty of Environmental Culture and Ecotourism, Srinakharinwirot University.
Sriwilai, A. (2015). The study on the effect of electric vehicle to energy consumption in Thailand. A thesis Master degree of Engineering, Energy and Environmental Thechnoloogy Management, Department of Chemical Engineering Faculty of Engineering, Thammasat University.
Sueb Nakasathien Foundation. (2023). Electrified vehicles: (EVs) are a new, Ecologically beneficial mode of transportation. Retrieved April 13, 2024, from https://www.seub.or.th/bloging/news/2023-39/
Tancharoen, K. (2020). Social network usage behavior and presentation style of tourist information on decisions to travel in Thailand by following unseen tour Thailand fan page. A thesis submitted for the degree of Master of business administrat, Business Administration (Manage), Faculty of Business Administration for Society, Srinakharinwirot University.
Tanmanthong, S., & Wibulphonprasert. W. (2019). From an alternative to the primary path of 'Electric Automobiles'. Retrieved April 28, 2024, from https://tdri.or.th/2019/01/electric-vehicle/
Tasneem Abbasi, & S. A. Abbasi. (2011). Decarbonization of fossil fuels as a strategy to control global warming, Centre for Pollution Control & Environmental Engineering, Pondicherry (Central) University, Pondicherry 605 014, India. Renewable and Sustainable Energy Reviews, 15(4), 1828-1834.
Thanatrakolsri, P., Siritian, D., & Pongpan, S. (2023). Evaluation of Greenhouse Gas Emissions from Motor Vehicles in Bangkok, Thailand. Burapha Science Journal, 28(1), 223-247.
U.S. Department of Energy. (2023). Solar energy technologies office. Retrieved May 2, 2024, from https://theseedcenter.org/resource_center/u-s-department-of-energy-solar-energy-technologies-office/
United Nations Environment Programme. (2024). Hydrogen energy. Retrieved May 3, 2024, from https://www.unep.org/resources/report/hydrogen-economy-non-technical-review
United Nations Framework Convention on Climate Change. (2024). Greenhouse gas inventory. Retrieved April 30, 2024, from https://unfccc.int/ghg-inventories-annex-i-parties/2023
Venkataramanan, M., & Smitha. (2011). Causes and effects of global warming Department of Economics, D.G. Vaishnav College, Chennai, India. Indian Journal of Science and Technology, 4(3), 226-229.
World Resources Institute. (2024). Clean transportation. Retrieved May 1, 2024, from https://www.wri.org/initiatives/reimagining-public-transport
Yuyen, W., Onchang, R., Palaen, N., & Kachenchart, B. (2020). Forecasting of Mitigating of Exhaust Pollutant and Greenhouse Gas Emissions from Implementing Air Quality Management from Road Transportation in Bangkok During 2018-2050. In The 10th STOU National Research Conference (pp. 949-961). Nonthaburi: Sukhothai Thammathirat Open University.
