Communication to encourage sports among adolescents
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Abstract
The objective of this article is to provide communication and public relations recommendations for creating awareness among youths who will become good future citizens regarding the value of sports. The author studied the concept of classifying people according to age groupings. Including youth gains through sports. Media conceptions and the processes involved in purchasing decisions that influence youth individual's choice of sport. It is commonly acknowledged that participation in athletics benefits individuals of all ages, particularly those in youth. Sport encourages collaboration and teamwork, which result in the development of social value. Furthermore, sports promote understanding and acceptance of differences in age, gender, and educational level, which are basic values in society. Sports encourage fairness and equality, as well as
physical and mental wellness. It is likewise enabling individuals to express themselves professionally. Those who enjoy exercising will be in good health and are able to develop talents in a variety of sports, ultimately leading to excellence. Currently, there are many ways to employ communication and public relations to enhance consciousness as well as respect regarding the importance of sports. Specifically, media plays vital role as transmission to promote sport and connect spot with adolescents as follow 1) media provide a significant role in educating individuals regarding the types of sports that are suitable and beneficial to their interests and physical abilities. 2) Media has a significant impact on youth' capacity to compare different sports and physical activities and decide the most suitable fit for them according to their interests and availability. 3) The media plays a vital role in establishing a positive perception of a specific sport or activity. 4) The media plays a vital role in creating interest and providing direction, ensuring that youth have an enjoyable experience with their chosen sport or physical activities and 5) The media contributes to every stage of decision-making process through offering information and guidance in determining the most beneficial options for youth.
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