STUDYING THE TYPES OF MEDIA AND CONTENT OF COMMUNICATIONS FOR INSURED PERSONS TO APPLY FOR BENEFITS IN THE CASE OF OLD AGE
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Abstract
The purpose of this research is to study the types of media that affect the application for old age benefits at the Social Security Office, Samut Prakan Province. Phra Pradaeng Branch and to study the types of media that affect the application for old age benefits. and study the content of communications that affect the application for replacement benefits It is qualitative research. By conducting in-depth interviews with specific key informants from insured persons who contacted the Samut Prakan Provincial Social Security Office. Phra Pradaeng Branch, 10 people. By specifying the qualifications as a user of the media, studying the content, and applying for benefits by yourself, not through others. location: Social Security Office, Samut Prakan Province Phra Pradaeng Branch The results of the research found that 1) The types of media channels that insured people regularly use are TV, personal media (human resources, community leaders, relatives, co-workers, 3 TIK TOK applications, brochures/posters/guides, YouTube and Google, Line Official and Facebook 2) Insurers like entertainment content. Persuasive Content to provide knowledge 3) Display content that is useful in deciding to use the service. Content for knowledge Entertainment content Persuasive Content
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