The Social Sciences Tree An Anthropology of the Narrative Creation and Social Life of Motion Graphics Media
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Abstract
This article explores the creative use of a motion graphics video in disseminating social science research, drawing on concepts from media anthropology, narratology, the public sphere, and the social life of things. The article's objective is to create the "Social Sciences Tree" motion graphics video to communicate the findings of the Social Sciences Knowledge Landscape Survey Project aimed at developing the science, research, and innovation system. Additionally, it explains how the narrative and outcomes of the motion graphics video were constructed based on research data. The article details the process of designing the narrative in the video, structuring the storyline, and using metaphors as well as concise language for communication. It finds that the creatively produced video not only effectively disseminates research findings to raise awareness but also plays a significant role in shaping the direction of social science research development. The author suggests that the " Social Sciences Tree" motion graphics video has transcended its original purpose as a communication tool, driving changes in the research system to the extent that the video can be said to have its own social life. The article also emphasizes the potential of motion graphics videos as a powerful medium for communicating research and offers recommendations for using such media as an innovation to bridge the gap between academic research and public understanding.
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