The workings of the “Brain” communicated through the Brain Works series
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Abstract
This article examines Brain Works to analyze how neuroscience and brain diseases are communicated to viewers.
The findings show that brain diseases are framed as risks that can affect anyone, while the narrative combines clear explanations and fear, edutainment, and diverse genres - romance, comedy, tragedy, crime, and investigation - to engage audiences. The series also uses animation, character design based on brain functions, and well-known actors to simplify complex concepts.
Finally, this study provides policy recommendations for governments, public health organizations, the private sector, and media producers to support the development of effective edutainment content
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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