The Production and Satisfaction Study of a Music Video for The Waffle Commercial Song
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Abstract
This study aimed to produce a music video and investigate audience satisfaction with the music video for The Waffle commercial song. The research process involved reviewing relevant theories, textbooks, documents, articles, media, and related studies to support the production of the music video. The production applied the AIDA model to enhance attractiveness and engagement, resulting in a 2-minute video. The completed music video was evaluated for quality by three experts and further assessed for audience satisfaction. The results revealed that the experts’ evaluation of the video quality was at a high level (mean = 4.76, SD = 0.43). The audience satisfaction assessment indicated the highest level of satisfaction (mean = 4.79, SD = 0.42). Participants particularly appreciated the clarity and simplicity of the content and language, as well as the effective relationship between visuals and audio, which successfully captured consumer interest, enhanced product identity, and promoted brand recall.
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