The Influence of Social Media, COVID-19 Knowledge, and Health Beliefs on COVID-19 Booster Vaccine Hesitancy among Young Older Adults

Main Article Content

Bhijudhapa Sipoo
Asst.Prof.Dr.Srirath Pakdeeronachit
Asst. Prof.Apirapee Settharuk Tancharoenwong

Abstract

This study examined the relationships among COVID-19 knowledge, social media use, Health Belief Model (HBM) factors, and COVID-19 booster vaccine hesitancy among 150 young older adults aged 60-69 years. A quantitative approach was employed using online questionnaires with closed- and open-ended questions. The findings showed that educational level was significantly associated with COVID-19 knowledge, while social media use was related to health beliefs. Key factors contributing to booster vaccine hesitancy included concerns about vaccine effectiveness, fear of side effects, exposure to misinformation on social media, and the perception that the pandemic had subsided. Future studies should use larger and geographically diverse samples.


 

Article Details

How to Cite
Sipoo, B., Pakdeeronachit, S., & Settharuk Tancharoenwong, A. (2026). The Influence of Social Media, COVID-19 Knowledge, and Health Beliefs on COVID-19 Booster Vaccine Hesitancy among Young Older Adults. TMF Journal, 5(2), 31–58. retrieved from https://so04.tci-thaijo.org/index.php/tmfjournal/article/view/283596
Section
Research Article
Author Biographies

Asst.Prof.Dr.Srirath Pakdeeronachit, Srinakharinwirot University

Associate Dean for Planning and Quality Development of College of Social Communication Innovation Srinakharinwirot University

Doctoral Deegree : Doctoral of Philosophy (Biological Sciences), Ph.D., Illinois State University, USA

Master Deegree : Master of Fine Arts (Costume design), M.F.A., Illinois State University ,USA

Bachelor's Deegree : Bachelor of Fine and Applied Arts Program in Performing Arts (Theatre Design), B.F.A., Srinakharinwirot University

Expertise : Health​ ​Communication

Asst. Prof.Apirapee Settharuk Tancharoenwong, Srinakharinwirot University

Head of Communication Innovation Department College of Social Communication Innovation Srinakharinwirot University

Doctoral Degree : [Studying] Regional and Rural Development Planning , Asian Institute of Technology

Master Degree : Master of Arts (International Communication), M.A., Macquarie University, Australia

Bachelor's Degree : Bachelor of Communication (Advertising/Marketing), B.Com., University of Canberra, Australia

Expertise : Maternal and Child Health Communication, Immigrant Health Communication, Audience Research, Marketing Research, Community Research, Rural and Regional Development Planning.

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