"Jai Son Rak" Narrative and Representation of Female Homosexuality in Television Series: A Study of Media Discourse for the Development of a Gender-Diverse Society
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Abstract
This study aims to study storytelling and representations of lesbian love in the television series “Jai Sorn Rak” series through the lens of development communication and cultural reproduction theory. Using qualitative content analysis of all 8 episodes broadcast on Channel 3 HD and Netflix from June 24 to August 12, 2024.
The findings reveal: (1) Storytelling comprises six elements; plot, theme, narrative perspective, conflict, characters, and setting reflecting the struggle for self-identity amid social and familial pressures; (2) Representations are categorized into external characteristics (good personality, homemaking skills, health consciousness) and internal characteristics (dedication to love, possessiveness, yearning for relationships, and feminine/masculine imagery).
This study demonstrates that contemporary mass media plays a crucial role in constructing social discourse promoting gender diversity acceptance, aligning with the social transformation trajectory that led to the recognition of equal marriage rights, which came into force on January 23, 2025.This represents media innovation contributing to human and social development toward constructive understanding of diversity.
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