Learning Process via Media Production for Sustainable Learning of Media Ethics

Abstract

Objectives of this qualitative research article were to evaluate sustainable learning media ethics concerning the time dimension of the 4^th year communication students. Data were collected from 32 key informants, purposefully selected from volunteers with qualifications that they used to participate in media production for sustainable learning media ethics when they were the 1^st year students during 2559-2560 B.E. by in-depth-interview, observatory note, data reliability control and check by triangulation checking of data, researcher and theory and analyzed by content descriptive interpretation.
Findings were that media production participation induced time dimension sustainable learning. That was, even though the 4 years passed, the volunteers still remembered, practiced, and made decision with media ethics to produce appropriate media. However, level of participation in media production of everyone affected the media profession ethical decision making. From the 1^st year to the 4^th year, media production participants at the directors’ level remembered and practiced media ethics more than participants at the audiences and actors’ levels indicating that participants at the directors’ level were more ready to apply media ethics in their mass media profession as well.