Experiential Learning of Bachelor of Communication Arts Students in Integrating Teaching and Learning with the Thai Media Fund

Abstract

          This classroom action research on experiential learning among students in the Bachelor of Communication Arts program, integrating teaching and learning with the Thai Media Fund, aims to: (1) analyze student groups based on their aptitudes for authentic learning in the Communication Arts program through the integration of teaching and learning with the Thai Media Fund; (2) explore the authentic learning experiences of students in this program through such integration; and (3) present the outcomes of authentic learning for Communication Arts students within this integrated approach. The research employed a qualitative methodology, selecting key informants through purposive sampling. The participants included 25 students enrolled in the course “Communication for Development in the Southern Border”, who were engaged through focus group discussions and observations based on their roles in the authentic learning process. Additionally, three media production experts and communication scholars were interviewed in-depth. Data were analyzed using descriptive analysis and triangulation techniques for validation. 
       The findings reveal that authentic learning experiences for students, facilitated through collaboration with external organizations, should begin with flexibility in course structures and work schedules. Instructors should employ diverse teaching strategies in the classroom to help students effectively apply concepts, principles, and theories in real-world practice. Prior to engaging in authentic learning, instructors should assess students' aptitudes to ensure they enjoy their work and can integrate their knowledge, skills, and personal interests into practical applications. This integration with external organizations, aligned with their field of study, helps address the needs of all stakeholders, including academic programs, instructors, students, and external organizations or workplaces.