An evaluation of an integrated media literacy activity: A case study of the Sripatum Roo-Kid-Roo-Tan-Sue Project

Abstract

       This research employed a quasi-experimental design using a one-group pretest-posttest design. The objectives were to (1) to compare participants’ media literacy knowledge and understanding before and after participating in the integrated activities of the “Sripatum Roo Kid Roo Than Suea” project, and (2) to assess participants’ satisfaction with the integrated media literacy promotion process. The sample consisted of 36 participants from the “Sripatum Roo Kid Roo Than Sue” project, selected through purposive sampling. The research instruments included: (1) an integrated activity plan comprising six modules, (2) a 20-item media literacy knowledge test developed from the curriculum of the NBTC (National Broadcasting and Telecommunications Commission), and (3) a satisfaction questionnaire regarding the integrated media literacy promotion process. Descriptive statistics such as frequency, percentage, mean, and standard deviation were used, along with the paired samples t-test for hypothesis testing.
       The results showed that participants' media literacy knowledge significantly increased after the intervention (p < .05). Furthermore, participants expressed the highest level of satisfaction across all aspects of the integrated media literacy promotion process provided in the “Sripatum Roo Kid Roo Thun Suea” project. with mean satisfaction scores of 4.56 for overall project evaluation, 4.65 for activities, 4.54 for facilities, 4.33 for activity quality, and 4.64 for integrated activity characteristics.