The ICSD Model-From Inner Self to Community: Integrating Lanna Wisdom and Communication for Sustainable Development
Keywords:
Intrapersonal communication, Lanna wisdom, Community communication, Participatory Communication, Sustainable developmentAbstract
This research aims to explore a communication model for sustainable development rooted in Lanna indigenous wisdom, intrapersonal communication, and Buddhist principles through a case study of Wat Huai Khiang, Chiang Mai Province, Thailand. A qualitative research methodology was employed, involving in-depth interviews, participant observation, and cultural document analysis.
The findings reveal that sustainable development in the community context begins with self-transformation, cultivated through daily practices such as reading, writing, self-reflection, and meditation. These practices nurture ethical consciousness and civic engagement. Wat Huai Khiang functions as a holistic communication hub integrating religion, culture, education, and development, with Lanna wisdom serving as a communicative bridge across generations and traditions. The study proposes the Inner-Originated Communication for Sustainable Development (ICSD) Model, which comprises intrapersonal, interpersonal, and community-level communication. The model emphasizes contemplative awareness and cultural continuity as the foundation for participatory and sustainable development that can be adapted to other local contexts.
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