The Technology Acceptance and Attitudes of Bangkok Metropolitan Administration Officers towards the Traffy Fondue System

Abstract

        The objectives of this research were to study 1) factors associated with the acceptance of using the Traffy Fondue technology of Bangkok Metropolitan Administration (BMA) personnel; 2) BMA personnel’s attitudes towards using Traffy Fondue at work; and 3) differences between personnel’s demographic factors and their attitudes towards using Traffy Fondue technology. This quantitative research applied an online survey method. Data were collected from 217 BMA employees working in 50 district offices who used the Traffy Fondue digital civic engagement system. The samples were chosen through multi-stage sampling. Data was statistically analyzed to find frequency, percentage, mean, standard deviation and one-way analysis of variance. 
        The results showed that 1) Overall, the BMA employees surveyed had a high level of acceptance of Traffy Fondue, both in terms of perceived ease of use and perceived usefulness. 2) The BMA personnel’s attitudes and intention to use Traffy Fondue were both rated at a high level. A majority of them thought that the Traffy Fondue digital civic engagement system to facilitate reporting of infrastructure issues was a good idea, and they had the expectation that the system would make their work more efficient. 3) The age group differences had significantly different attitudes towards using Traffy Fondue for work (confidence level 0.05). No statistically significant differences were found between overall attitude towards using Traffy Fondue for work and the demographic factors of sex, educational level and work positions. In response to the open-ended survey question about recommendations for using the technology, some BMA employees commented that they felt pressured by some of the indicators and the time limits for resolving issues reported through Traffy Fondue. They were especially concerned about the need to respond to issues immediately, even if the problem was very complicated. Another difficulty was coordinating with other agencies and encountering limitations due to government regulations, because the digital technology system alone cannot be used to solve these limitations.