A Perception of Thai Tourists on the Use of Hot Spring in Health

Abstract

          This research aimed to study the understanding of Thai tourists on the use of hot springs in health, tourists' experiences in alternative treatment, and the environment of the hot springs for tourism. The random sampling data collection was coducted for 2 months from tourists visiting the Khao Chaison hot Spring attraction obtained 225 samples.

          The study found that most respondents had visited more than one hot spring attraction with no prior knowledge that bathing in the hot springs improved their metabolism and what diseases could be treated or alleviated by hot springs. In addition, the use of hot springs, the environmental factors of hot springs, and the tourists' experience of alternative treatment also affected their visits to hot spring sites and their health behaviors. The findings suggest that hot spring attractions should pay more attention to creating media formats that enable visitors to better understand the use of hot springs in health.