BIRD'S NEST : THE WISDOM OF PROCESSED BIRD'S NEST BEVERAGE PRODUCTS TO PROMOTE THE MARKET. A CASE STUDY COMMUNITY ENTERPRISE BAAN PENG- ARD MOO 11 TAMBONFAHLAMI, PAK PHAYUN DISTRICT, PHATTHALUNG PROVINCE

Abstract

Bird's Nest : The wisdom of processed bird's nest beverage products to promote the market. A Case Study Community Enterprise Baan Peng- ard Moo 11 Tambon Fahlami, Pak Phayun District, Phatthalung Province. Objective to study the wisdom of processed bird's nest, Issue in processing beverages nest and the marketing options nest. The methodology of qualitative research.

          The results were as follows:

1) The wisdom of processed bird's nest.It found that Community Enterprise Baan Peng- ard choose a quality bird's nest, benefits to consumers. There are local and neighboring communities. The group members together, plan processing system, a bird's nest drinkand focus on cleanliness, safe for consumers. From the selection of raw materials to the packaging.

2) Issue in processing beverages nest, It found that many of the problems together (1) The problem of waste out of the nest. (2) The appropriateness of the use of processed products, It found that Lack of modern production. The producers behind the needs of consumers. (3) Personnel, It found that Most members also lack knowledge of marketing. (4) Production costs are rising steadily. 5) Distribution channels are also less. And there are more competitors

3)       The Guidelines to promote marketing, It found that (1) Advertising Participation by the public and other government agencies held, expo booth as OTOP. (2) Sales by sales staff to communicate information. The salesperson can recognize. And communicated to the customer in all aspects. (3) The promotion, customers who buy in large quantities, you can get a discount. The local store has been sold to service delivery and a special discount,the product has to taste Development of the product is different to its competitors. (4) Public Relations. The promotion through radio in indigenous communities in Phatthalung. (5) The Direct Marketing or marketing systems have interacted, make a relationship network with the same group of products to help its promote. (6) The marketing communications mix, as a way to sell online and through telephone etc.