ADMINISTRATION INNOVATION MODEL FOR SMALL AND MEDIUM ENTERPRISES

Abstract

             The objectives of this research were: 1) to study ability factor for create the Small and Medium Enterprises administration innovation 2) to create the Administration Innovation Model for Small and Medium Enterprises. The study was a qualitative research method by the sample was selected using specific sampling interview form by representatives of various types from business operators are divided into 4 groups that include with 1) representatives from manufacturing business organizations 2) representatives of distribution business organizations 3) representatives of service business organizations and 4) business owners so the total sample was 110 persons. All of the sample are experts who are knowledgeable, understanding and have direct experience in managing innovation for SMEs for at least 5 years. For successfully in Small and Medium Enterprises business that can fight. By content analysis is an overview to get the information. The research found that: 1) The ability factor for create the Small and Medium Enterprises administration innovation was divided into 6 factors that include with (1) products and service innovation factor (2) processing innovation factor (3) behavior innovation factor (4) marketing innovation factor (5) manage ment innovation factor and 6) technology innovation factor. 2) To create the Administration Innovation Model for Small and Medium Enterprises is with participation relationship situation and communication technology between customers will increase online marketing channels. It is a small investment but has high potential.