THE GUIDELINES FOR MANAGING SOCIAL RESPONSIBILITY THAT AFFECT THE IMAGE AND SUCCESS OF THE TRANSFORMER BUSINESS

Abstract

This research has objectives to study 1) The components of social responsibility factors And the image of the transformer business 2) Influence on social responsibility factors That affects the image and success of the transformer business 3) Guidelines for managing social responsibility It is a combined research between qualitative research By using the interview form The main informants for the interview were 2 groups which were group 1 business owners / managers Of the transformer business company, consisting of 6 people from the company which is the top 10 bestselling. Group 2 executives or academics of the Provincial Electricity Authority (PEA), consisting of 6 people, by choosing specifically. And quantitative research: using a population questionnaire consisting of 10 employees of the Transformer Business, which are the 10 best-selling companies. Since the population is large and the exact population is unknown, the sample size can be calculated from the unknown formula. W.G. Cochran's sample size is 384. The statistical samples used for data analysis are Average and standard deviation and multiple regression coefficients. The results of the research showed that:  Components of corporate social responsibility include: 1) Issues of corporate social responsibility 2) the corporate social responsibility principles 3) corporate social responsibility model. The image of transformer business consists of: 1) faith trust 2) Acceptance, Trust. The success of the transformer business is as follows: 1) satisfaction 2) growth and profit 3) loyalty. Influence factor of issues of corporate social responsibility, the corporate social responsibility principles, corporate social responsibility model affecting the image of the business and the image of the business, the success of the transformer business at the .01 level of significance. Guidelines for corporate social responsibility that affect the success of transformer business consist of 12 steps: 4 conserve, 2 create and 6 develop.