APPROACHES TO MANAGEMENT OF PRINT MEDIA ORGANIZATION IN TRANSITION PHASE
Keywords:
Print Media Management, Print Media, Transition, Print Media OrganizationAbstract
The objective of this article were to find out: learn how to improve the strategy management of print media organizations. The researcher had collected data from group discussion and interview of 22 key informants, 5 public officials, 8 private enterprise companies and 9 academies. The strategic management of print media organization in transition period can be subjected to 1) Production aspect in order to control the inventory, raw materials to fit the market demand. 2) Funding aspect in terms of capital investment, budgeting to achieve the good productivity results. 3) Market research on the big data target for getting the right demand and right prospects. 4) Good team work and working experienced, job rotation and staff training as a part of human resources management. The approaches in the development of print media business were an attempt to develop capabilities of entrepreneurs, executive and organizational personnel to be well equipped with appropriate business technology of their enterprises via the change of one’s mindset, for self–adjustment of doing business via technology and innovation used. This was so because basic knowledge could be extended to its zenith in order to counter “digital disruption”
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