INFORMATION TECHNOLOGY COMPETITIVENESS OF THE TRANSPORT COMPANY LIMITED

Abstract

               This is a qualitative research to study the competitiveness by using information technology of the Transport Company Limited by conducting in-depth interviews with personnel from the Department of Land Transport. The top IT personnel of  the Transport Company Limited and the group of car operators are a total of 22 people. As well as studying the composition of the competitive ability by using information technology of the transportation company limited by evaluating  the competitive capability by using the information technology of the transportation company limited with 10 experts and studying the problems, obstacles, and management approaches to develop the ability to compete. By in-depth interview with 10 high-level personnel of the Transport Company Limited. By specific selection and using content analysis, it was found that 1) the competitiveness by using information technology of The Transportation Company Limited, consisting of 1.1) developing the organizational culture to be a digital organization 1.2) determining policies and strategies that create competitive advantage 1.3) changing the organizational structure to Dynamic organization 1.4) Apply IT to the work system in the organization 1.5) Investment to apply IT 1.6) Human resource development 1.7) Develop the leadership of the digital organization 2) The competitiveness by using information technology of the Transport Company Limited, consisting of 7 main components and 27 sub-components and 3) problems, obstacles, and management guidelines for development 3.1) The agency should adjust the policy from control to support and independence in management. 3.2) Develop and enhance the personnel capability to have knowledge, skills and skills through training. Sending people to study, train, and see the development through operational process Self development Team development or organization development. and 3.3) Defining IT strategies focusing on the effective implementation of IT management processes.