GUIDELINE FOR APPLYING BUDDHIST AND POSTMODERN PHILOSOPHY IN THE DEVELOPMENT OF BUDDHIST TOURISM IN SONGKHLA PROVINCE

Abstract

The objectives of this article were as follows: 1) to study the concept of Buddhist tourism in Songkhla Province, 2) to study the Buddhist and Postmodern philosophy on religious tourism, 3) to use the Buddhist philosophy and postmodern philosophy as a guideline for applying in the development of Buddhist tourism in Songkhla province, 4) to create a new body of knowledge and a model for the development of Buddhism tourism. This research was a qualitative research by document studies and field studies present the research results by a descriptive method. The results of the research were found as follows: The concept of Buddhist tourism in Songkhla province. It is a form of tourism that aims to provide tourists with diverse experience for relaxation and good deeds affecting the quality of life and both physically and mentally. Buddhist and Postmodern philosophy on religious tourism, It consists of the principles of Buddhist metaphysics (Khan 5), Buddhist Epistemology (Panya 2), Buddhist ethics (Noble Eightfold Path), Buddhist Morality (4 powers) and Buddhist Aesthetics (7 things favorable to mental development), and Postmodern philosophical concepts of Michel Foucault, especially the concepts of marketing technology. Using Buddhist and Postmodern philosophy as a guideline for applying in the development of Buddhist tourism in Songkhla province, it can be applied in 8 parts, namely, resources, tourism landscape management, cooperation (government, temples, and communities), personnel, facilities, stores/souvenir items, information, and public relations. It is a new body of knowledge and model guidelines for the development of Buddhist tourism. It is a new body of knowledge for the development of Buddhism tourism under the "LVW-BDTI" model.