THE IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE FOR SERVICE BUSINESS IN PATTANI PROVINCE

Abstract

                This article is intended to: 1) know the guideline in usage of good corporate governance in service business management in Pattani Province. And 2) to suggestion of the guideline in usage of good corporate governance in service buisness management Pattani Province. This research is a mixed method of research quantitative, multi-step random questionnaires. The sample group such as staff or employees in a company or private organization that operates a service business Pattani Province total of 384 persons. By using statistical mean and standard deviation. And Qualitative interviews with a Purposive selection. key Information such as 1) academic 2) committee 3) executives 4) employees and 5) civil servants total of 15 persons. All of them are bachelor's degree or higher and have a working more than 5 years. By analyzing the content and summarizing. The research was found that: 1) The condition of corporate governance is the management of the service business as a whole. There are 8 aspects: 1.1) responsibility for duty 1.2) respect for human values 1.3) responsibility for decisions 1.4) ethics 1.5) stakeholders 1.6) transparency 1.7) being a good population and 1.8) having a vision for value creation. And 2) there are 8 aspects: 2.1) adaptation of the organization and staff 2.2) leadership and supervision of duties 2.3) quality work and innovation 2.4) emphasis on honesty. 2.5) good corporate governance. 2.6) auditable 2.7) good member and willing to work and 2.8) development in service and to meet customer needs.