THE PATTERN THE AFFECTS THE SUCCESS OF ENTREPRENEURS IN THE BUS: AFFECTING THE ENTREPRENEURIAL SUCCESS IN BANGKOK METROPOLITAN

Abstract

          The objectives of this article were to: 1) Study the level of factors business competitiveness entrepreneurial, management, entrepreneurial characteristic, strategic marketing and entrepreneurial success, hire purchase of non-regular routes buses. 2) Study the factors the influence of business competitiveness entrepreneurial success. 3) To develop, introduce, manage for the success of entrepreneurs hire purchase non-regular routs buses. The research was mixed methods research. Tool is the questionnaire was checked by experts and the reliability index of the tool was obtained. Cronbach’s Alpha = 0.979 and interview forms Structured. The population of this research is group of entrepreneurial, customer and official staff. Sample size determined on 25 times at 15 observation variables were 375, data were analyzed by descriptive statistics and path analysis from structural equation modeling (SEM). The qualitative study conducted via in-depth interviewing and document reviews; the key informants compose of 10 participants. The results of the research showed that 1) The level of business competitiveness, entrepreneurial management, entrepreneurial characteristic, strategic marketing and entrepreneurial success were at high level together.  2) The factor of entrepreneurial success can be ranking as follow, business competitiveness, entrepreneurial management, entrepreneurial characteristics and strategic marketing were influence to entrepreneurial success. The strategic marketing was relative and direct effect, the other factor were relative and direct-indirect effect to entrepreneurial success. 3) From the causal model were found that the success of entrepreneurs depended on the most influence factor