ANTECEDENTS AND CONSEQUENCES OF PROPERTY MANAGEMENT IN THAILAND

Abstract

          This article of this study were: 1) study factors of Antecedents and Consequences of Property Management in Thailand. 2) to examine factors on Antecedents and Consequences of Property Management in Thailand. And 3) to development up models of Antecedents and Consequences of Property Management in Thailand. The research was a mixed methods such as qualitative research by using the simple random sampling questionnaire. The group of sample includes company that operates real estate business for total 280 companies. Using techniques LISREL statistical analysis is frequency, percentage, standard deviation, skewness, kurtosis. By using qualitative research the interview form is structured using specific sampling by main informant such as academic experts and marketing experts: 1) entrepreneurs, 2) academic professionals, and 3) outstanding personnel of the business for total 5 persons. By using content analysis and overview to get the information. The research found that: 1) factors of Antecedents and Consequences of Property Management such as Innovative Work Behavior, Market Orientation, Information Technology, Property Management and Business Performance. 2) factors on Antecedents and Consequences of Property Management most sequences is Information Technology to influence Property Management which is equal to 0.42 direct influence equal to 0.42 without indirect influence. second is Market Orientation to influence Business Performance which is equal to 0.40 direct influence equal to 0.37 indirect influence 0.03. And 3) development up models of Antecedents and Consequences of Property Management the model is consistent with the empirical data statistical significance 0.01 such as: Chi - Square = 62.61, df =78 and p = 0.89796.